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Argument/Claim Terms
| Question | Answer |
|---|---|
| ( credibility or ethical appeal) Emphasizes the speakers credibility and authority. Examples: celebrity endorsements, titles, professions, ect. | Ethos |
| ( Reasoning) appeals to the audience logic or reason. EX: Data, historical events, facts, test results, and personal experience. | Logos |
| ( emotion ) Appeals to the audience's emotion. EX: personal story, powerful image, or sad videos. | Pathos |
| The author's main point. | Claim |
| the author is able to be believed or trusted | Credibility |
| what the author uses to support their claim What does the author use to support their claim? | Evidence |
| when the author wants to convince you of their position | Argument |
| the opposite viewpoint of the author's claim | counter claim |
| when the author responds directly to the counterclaim. | rebuttal |