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unit 6
| Question | Answer |
|---|---|
| Advertising | Non-personal communication to the target market. |
| Competition | Manufacturer or seller of a product or service that is sold in the same market as that of another manufacturer |
| Customer | A person, organization, or a business who has or who will buy a particular product or service |
| Marketing | Process associated with promoting for sale goods or services. |
| Niche | Defines your product/service characteristics and your position within the market as compared to other businesses serving a similar market |
| Promotion | Activities that stimulate the demand for a product and/or a service |
| Survey | Activities that focus on the gathering of information. |
| Target Market | The individual, organization, or business that has the most need for a product and/or service, and has the financial resources to purchase the product and/or service. |