the word marketing comes from the word market a place where products are sold

is a group of people who are most likely to want to buy a particular product or service

a niche market is a small grouop of people with very different needs to the main market

involves asking potential customers for information that can then be used to make business desicions

means ressearching and using information that is already available

field research involves going out into the market and making contact with people in order to find out the information you need

A sample is a small part or subset of a larger whole that is taken to represent or learn about that whole.

channels of distribution

Channels of distribution are the paths or routes that a product or service follows from the producer to the final consumer.

Advertising is the paid form of communication used by a business or organization to promote a product, service, idea, or brand to a target audience.

ponsorship is a business arrangement where one party provides money, products, or support to another party, event, or individual in exchange for promotional benefits.

The product life cycle (PLC) is a concept that describes the stages a product goes through from the time it is introduced to the market until it is withdrawn.

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Marketing Chpt 24

Term	Definition
Marketing	the word marketing comes from the word market a place where products are sold
Target Market	is a group of people who are most likely to want to buy a particular product or service
Niche Market	a niche market is a small grouop of people with very different needs to the main market
Market Research	involves asking potential customers for information that can then be used to make business desicions
Desk Research	means ressearching and using information that is already available
Field Research	field research involves going out into the market and making contact with people in order to find out the information you need
sample	A sample is a small part or subset of a larger whole that is taken to represent or learn about that whole.
channels of distribution	Channels of distribution are the paths or routes that a product or service follows from the producer to the final consumer.
advertising	Advertising is the paid form of communication used by a business or organization to promote a product, service, idea, or brand to a target audience.
sponsorship	ponsorship is a business arrangement where one party provides money, products, or support to another party, event, or individual in exchange for promotional benefits.
product life cycle	The product life cycle (PLC) is a concept that describes the stages a product goes through from the time it is introduced to the market until it is withdrawn.
usp	Unique Selling Proposition

Created by: CShaw24

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