The Media can serve as a gatekeeper deciding what subjects become national political issues and for how long.

Horse Race Journalism

Political journalism of elections that resembles coverage of horse races because of the focus on polling data, public perception instead of candidate policy,

is a short clip of speech, about 9-10 seconds, extracted from a longer piece of audio, often used to promote or exemplify the full length piece. The use of sound bites in this day and time is to make fun of politicians

Meaning they have the power to decide which issues are important enough for public attention

Candidates Use Political Consultants, Campaign Finance and Social Media to Seek Data and Target Demographic Groups

Using data analytics and consumer profiling to identify and target specific groups of voters with tailored messages during political campaigns.

Look for news and information that supports your beliefs without looking for alternate perspectives on issues.

Partisan News/ Ideologically Oriented Programming

News that favors a specific political viewpoint (liberal or conservative), shaping coverage & story selection... leading to echo chambers.

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Media

Unit 2 Political Participation Linkage Institutions

Term	Definition
Gatekeepers	The Media can serve as a gatekeeper deciding what subjects become national political issues and for how long.
Horse Race Journalism	Political journalism of elections that resembles coverage of horse races because of the focus on polling data, public perception instead of candidate policy,
Sound Bite	is a short clip of speech, about 9-10 seconds, extracted from a longer piece of audio, often used to promote or exemplify the full length piece. The use of sound bites in this day and time is to make fun of politicians
Agenda Setting	Meaning they have the power to decide which issues are important enough for public attention
Modern Campaigns	Candidates Use Political Consultants, Campaign Finance and Social Media to Seek Data and Target Demographic Groups
Microtargeting	Using data analytics and consumer profiling to identify and target specific groups of voters with tailored messages during political campaigns.
Confirmation Bias	Look for news and information that supports your beliefs without looking for alternate perspectives on issues.
Partisan News/ Ideologically Oriented Programming	News that favors a specific political viewpoint (liberal or conservative), shaping coverage & story selection... leading to echo chambers.

Created by: Lynn Pritt

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