A form of communication that a business or organization use to inform or persuade consumers to about new products

Advertising that convinces potential customers to buy products from their own business than another competitor

Institutional Promotion

When a company creates a favorable image of themselves to increase sales in company products

Any paid form of nonpersonal presentation and promotion of an idea, good, or service by a sponsor

Information that is notable of a company, product, person in media. This can help promote events and new products

Promotion that is focused on increasing sales, to inform customers about new products, and to created a positive store or corporate image.

Paid allowance from a manufacturer to allow retail chains to place a new product on shelves

Awards given to managers and employees who successfully meet or exceed their company's set sales quota for a new line of products

The right given by a company or manufacturer to another organization to promote or sell a certain product

Promotional arrangements between one or more retailers or manufacturers by combing resources to do a promotion that creates additional sales for each partner.

Low cost items that are given away for free to consumers as a result of purchase. These are frequently used to increase sales by building product loyalty and attracting new customers.

Events or activities that promotes various products because to create customer excitement and interest

A combination of different types of promotion that would most likely persuade customers or other businesses to support their business

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Chapter 19

Term	Definition
Promotion	A form of communication that a business or organization use to inform or persuade consumers to about new products
Product Promotion	Advertising that convinces potential customers to buy products from their own business than another competitor
Institutional Promotion	When a company creates a favorable image of themselves to increase sales in company products
Advertising	Any paid form of nonpersonal presentation and promotion of an idea, good, or service by a sponsor
Publicity	Information that is notable of a company, product, person in media. This can help promote events and new products
Sales Promotion	Promotion that is focused on increasing sales, to inform customers about new products, and to created a positive store or corporate image.
Slotting Allowance	Paid allowance from a manufacturer to allow retail chains to place a new product on shelves
Sales Incentives	Awards given to managers and employees who successfully meet or exceed their company's set sales quota for a new line of products
Licensing	The right given by a company or manufacturer to another organization to promote or sell a certain product
Promotional tie-ins	Promotional arrangements between one or more retailers or manufacturers by combing resources to do a promotion that creates additional sales for each partner.
Premiums	Low cost items that are given away for free to consumers as a result of purchase. These are frequently used to increase sales by building product loyalty and attracting new customers.
Incentives	Events or activities that promotes various products because to create customer excitement and interest
Promotional Mix	A combination of different types of promotion that would most likely persuade customers or other businesses to support their business

Created by: mshuart26

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