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Polaris Study
Powersports
| Question | Answer |
|---|---|
| Q: Who is the core Polaris RANGER customer? | A: Hard-working landowners, farmers, ranchers, hunters who value work capability and family time. |
| Q: What are RANGER buyer values? | A: No-nonsense, pride, family, loyalty, self-sufficiency, productivity, land stewardship. |
| Q: What 3 things drive RANGER purchases? | A: Brand, vehicle quality, price. |
| Q: What 3 things block RANGER sales? | A: Repurchase complacency, intimidation for new riders, unclear value proposition. |
| Q: What fixes RANGER buyer hesitation in MY26? | A: More factory-installed capability and owner-inspired upgrades. |
| Q: RANGER 500 key pitch? | A: “Right tool, right price” for small acreage owners. |
| Q: SP 570 vs RANGER 500 difference? | A: More hp (44 vs 28) + comfort/features upgrade. |
| Q: What is Full-Size RANGER 1000 known for? | A: Best value workhorse. |
| Q: What does Full-Size XP 1000 add? | A: Premium performance + capability. |
| Q: What is XP 1000 NorthStar known for? | A: Heat/AC, comfort, and tech benefits. |
| Q: XP Kinetic Premium battery size & range? | A: 14.9 kWh, ~45 miles. |
| Q: XP Kinetic Ultimate difference? | A: 29.8 kWh, ~80 miles, 6 kW charger, 7” RIDE COMMAND. |
| Q: XD 1500 headline benefit? | A: Diesel-truck work capability in a side-by-side. |
| Q: XD 1500 Mountaineer adds what? | A: 20% more torque for steep/hard terrain. |
| Q: What accessory sells best when tied to purpose? | A: Cab, winches, bumpers/skid plates, lighting, cargo, plows, audio. |
| Q: Most important upgrade discovery question? | A: “What are you using it for?” |
| Q: Why does RIDE COMMAND sell? | A: It turns the vehicle into a guide, planning tool, safety system, and group ride assistant. |
| Q: Target rider for RZR XP S? | A: Rock crawling & harsh trails. |
| Q: Width of RZR XP S? | A: 72 inches. |
| Q: Horsepower of XP and XP S? | A: 114 HP. |
| Q: What does XP S add over XP? | A: 25” travel, better shocks, stronger driveline, 32” tires, drive modes. |
| Q: What makes PRO R special? | A: 225 HP + FOX Live Valve X2 + 29” usable travel + 10.4” RIDE COMMAND. |
| Q: Sportsman brand pillars? | A: Smooth, Strong, Versatile. |
| Q: Sportsman lineup top priorities? | A: Ride comfort, towing strength, value versatility. |
| Q: Why do Polaris ATVs ride smoother? | A: IRS + sealed bushings + ground clearance + pod lighting + AWD. |
| Q: Best selling story for Youth SxS? | A: Safety + control = confidence building + independence. |
| Q: What tech only Polaris has for youth? | A: Helmet Aware beacon + Ride Control app controls. |
| Q: What turns features into value? | A: FAB — Feature, Advantage, Benefit. |
| Q: What triggers the highest conversion? | A: FAST response + human reply. |
| Q: What is the most important selling habit? | A: Greet early and greet every time. |
| Q: XPEDITION brand pillars? | A: Elevated Performance, All-Season Comfort, Highly Configurable. |
| Q: XPEDITION primary use case? | A: All-season trail exploration and backcountry adventure. |
| Q: XPEDITION trim levels? | A: Sport, Premium, Ultimate, NorthStar. |
| Q: XPEDITION signature value story? | A: “Go farther, stay out longer, be self-reliant while comfortable.” |
| Q: GENERAL buyer identity? | A: Trail and recreation customers who want work + play capability. |
| Q: GENERAL 1000 vs GENERAL XP 1000 — differences? | A: Ground clearance, horsepower, suspension travel, wheel/tire size. |
| Q: GENERAL accessory packages (MY26)? | A: Trail, Hunt, Utility. (Desert is NOT one) |
| Q: GENERAL’s value pitch? | A: “Most capable cross-over for work and play.” |
| Q: Only two reasons people don’t sit down? | A: You didn’t ask because you didn’t earn trust They said no because you didn’t earn trust |
| Q: How do you increase sit-downs? | A: Slow down in the greet and build trust. |
| Q: What signals tell you to sit them down? | A: Trial closes (your questions) + Buying signals (their questions). |
| Q: Fastest way to stand out from other dealers? | A: Immediate human response — not automation. |
| Q: Most important appointment rule? | A: Assume the appointment — don’t ask if they want to come in. |
| Q: Why use 15s and 45s when setting times? | A: They stand out in memory and improve punctuality. |
| Q: What percent of IP traffic is video? | A: 82%. |
| Q: 4 video must-haves? | A: Call to Action, Brevity, Information, Personality. |
| Q: Why pre-record/ bank videos? | A: So you’re never scrambling — consistency wins follow-up. |
| Q: FAB stands for? | A: Feature – Advantage – Benefit. |
| Q: Why FAB works? | A: It turns facts into reasons to buy. |
| Q: Polaris youth differentiator? | A: Helmet Aware Beacon + Ride Control app. |
| Q: What does Ride Control allow? | A: Speed limits + geofence + safety oversight. |
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