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chapter 19

QuestionAnswer
promotion refers to the activities and communication strategies used to inform, persuade, and remind target audiences about a product, service, or brand, ultimately aiming to drive sales and build brand loyalty.
product promotion the process of communicating the value of a product to potential customers to increase awareness, generate interest, and drive sales.
institutional promotion refer to marketing strategies aimed at promoting the overall image and reputation of an organization rather than specific products or services.
advertising paid communication strategy used by businesses to promote products or services, aiming to influence consumer behavior and build brand awareness.
publicicty in marketing refers to the act of promoting a product, service, or brand through media coverage without incurring costs.
sales promotion marketing refers to a set of short-term, incentive-driven activities designed to stimulate immediate customer action, such as trial, purchase, or brand switching.
slotting allowance also known as slotting fees, are fees paid by manufacturers to retailers for the shelf space allocated to their products.
sales incentives in marketing are rewards designed to motivate sales teams to meet or exceed their targets.
licensing refers to a contractual arrangement where one party (the licensor) grants another party (the licensee) the right to use specific intellectual property, such as trademarks, patents, or proprietary processes, in exchange for compensation,
promotional tie in marketing strategy where two or more brands collaborate to create a joint promotional campaign, leveraging each other's strengths to enhance visibility and reach a broader audience.
incentives rewards or benefits designed to influence customer behavior and encourage specific actions, such as making a purchase or engaging with a brand.
promotional mix combination of marketing communication tools and strategies that businesses use to promote their products or services and achieve specific marketing goals.
Created by: tstern29
 

 



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