Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

mark final

QuestionAnswer
which of the following is false about the service-profit chain model? when employees are loyal, customers tend to be loyal, which drives company growth
which of the following is false about the Gap Model of Service Quality? it states that gaps in customer service can be easily fixed.
which step of the process for establishing pricing policies does a company conduct a PESTLE analysis? analyzing the external environment
toward the end of the summer Travel-the-World, LLC sets the pricing objectives for its vacations based on earning a specific profit during this time period. This objective is known as ______? target return
which of the following is NOT a factor in demand elasticity? demand curve
which of the following is NOT a major element of the promotion mix. signage
which of the following is NOT an example of advertising? the selling that takes place between a sales rep and a potential customer
________entails using various forms of the promotion mix to send the same message to targeted audiences. (IMC)integrated marketing communication
which of the following is NOT a method for determining a promotional budget? bottom-up method
which of the following is NOT a characteristic of integrated marketing communication(IMC)? it sends different messages through different promotion tools to see which one is most effective at getting consumers to make a purchase.
what direct marketing tool allows industry professionals in the B2B space the opportunity to share new product information? trade shows
which is NOT a digital marketing tool? digital music
a______ is a system of people, organizations and activities that work together to make good and services available to consumers to purchase? marketing channel
which of the following statements about how intermediaries add value is false? marketing intermediaries add value by increasing the number of transactions between manufacturers and consumers
Consumers can only buy decorative lights from lights-to-you used a(n) _______ marketing channel. direct
which of the following statements is true about the difference between direct & indirect marketing channels? with direct marketing channel, products go from producer or manufacturer to consumer, while with an indirect marketing channel.
which of the following is not the type of vertical marketing system? conventional vertical marketing system
_______ is a distribution strategy that includes choosing more than one but fewer than all possible intermediaries to attribute a company's market offering. selective
which of the following is not a product-related factor that influences channel decisions? convenience
Created by: aymedina
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards