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exam 4 140
| Question | Answer |
|---|---|
| The marketing frustration cited in the presentation is the: | Time delay between cause-and-effect (getting business after advertisement). |
| Which of the following is listed as a major future trend in the funeral service industry? | Fewer family connections |
| List three qualities or skills that represent Good Management Practices (excluding Ethical). | Good management practices are often defined by strong communication, effective team building, and strategic planning. Communication ensures that expectations are clear and that managers listen actively to their teams. |
| Team building fosters collaboration, motivation, and trust among employees, helping them work toward shared goals. Strategic planning allows managers to set priorities, | |
| anticipate challenges and create actionable steps that guide the organization toward success. Together, these skills help managers maintain productivity, adaptability, and long-term growth. | |
| The term for the statistical study of the human population used in market research is: | Demographics |
| The recommended percentage of yearly gross income for an advertising budget is: | 2-5% |
| Job Analysis is defined as determining the components of a job. | True |
| One of the future trends listed is an expected increase in the use of caskets. | False |
| One of the tips to succeed at a job interview for a new graduate is to: | Anticipate interview questions and prepare answers. |
| Identify and briefly explain the difference between Inbound and Outbound advertising. | Inbound advertising focuses on attracting customers by offering valuable content they are already searching for, such as blogs, social media posts, or search engine–optimized material. |
| Outbound advertising, by contrast, pushes messages directly to audiences through methods like TV commercials, cold calls, or print ads, regardless of whether the audience is actively seeking them. | |
| . In short, inbound is customer-driven and permission-based, while outbound is company-driven and interruption-based. | |
| DNA collections | A future trend related to preserving biological samples |
| Therapy dogs | A future trend for emotional support during services. |
| List two of the federal regulatory bodies or programs referenced in the presentation | Two federal regulatory bodies often referenced are the Occupational Safety and Health Administration (OSHA), which enforces workplace safety standards, and the Environmental Protection Agency (EPA), |
| which regulates the handling and disposal of hazardous chemicals. Both play a critical role in ensuring compliance and protecting workers and the environment within funeral service operations. | |
| Planning | Includes the mission statement and setting goals. |
| Organization | Integrate staff, work, and resources. |
| Evaluating/Controlling | Measuring performance against a standard. |
| Directing/Actuating | The act of dealing with staff. |
| Psychographics | The reason for making a buying choice |
| Which technological advancement for the Handling of the Deceased is mentioned in the presentation? | Alkaline hydrolysis |
| An effective social media strategy for a funeral home should focus exclusively on posting obituaries to keep the content professional. | False |
| List three of the anticipated future trends related to services, products, or demographics mentioned. | Three anticipated future trends often highlighted in discussions of services, products, and demographics include the growing demand for personalized offerings tailored to individual needs, the expansion of eco-friendly and sustainable product options, |
| and the impact of demographic shifts such as aging populations and increasing cultural diversity. Together, these trends suggest that organizations will need to adapt by offering more customized experiences, | |
| prioritizing environmental responsibility, and preparing to serve a broader range of communities. | |
| According to the presentation, what is the key difference between a Goal and an Objective? | A goal is a broad, overarching statement of what you ultimately want to achieve, while an objective is a specific, measurable step that helps you reach that goal. |
| Goals set the direction and provide a vision of the desired outcome, but they are often abstract and long-term. Objectives, on the other hand, break that vision down into concrete actions that are time-bound and quantifiable. | |
| The presentation advises new graduates to behave professionally on social media because: | Your online conduct is a factor in professional success. |
| Human composting is listed as a future trend in the industry. | True |
| Consumers who support Green Burial often do so because they: | Are concerned about their impact on the environment. |
| The three requirements that all advertising should meet are: | Creative, Cost-effective, and Current |
| The presentation indicates that funeral directors must support the concept of Green Burial in all cases. | False |
| The definition of a Brand is what people believe about the firm. | True |
Created by:
peggert