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FNRL 140
Exam 4 Study Guide
| Question | Answer |
|---|---|
| Job Analysis is defined as determining the components of a job. | True |
| The presentation advises new graduates to behave professionally on social media because: | Your online conduct is a factor in professional success. |
| The term for the statistical study of the human population used in market research is: | Demographics |
| One of the tips to succeed at a job interview for a new graduate is to: | Anticipate interview questions and prepare answers. |
| The recommended percentage of yearly gross income for an advertising budget is: | 2-5% |
| One of the future trends listed is an expected increase in the use of caskets. | False |
| Identify and briefly explain the difference between Inbound and Outbound advertising. | Inbound advertising attracts customers by providing valuable, relevant content that they seek out. While outbound advertising pushes a company's message onto a broad audience through direct and often disruptive methods. |
| The definition of a Brand is what people believe about the firm. | True |
| Human composting is listed as a future trend in the industry. | True |
| The three requirements that all advertising should meet are: | Relevant, Entertaining, and Informative. |
| An effective social media strategy for a funeral home should focus exclusively on posting obituaries to keep the content professional. | False |
| The presentation indicates that funeral directors must support the concept of Green Burial in all cases. | False |
| The marketing frustration cited in the presentation is the: | Time delay between cause-and-effect (getting business after advertisement). |
| List three qualities or skills that represent Good Management Practices (excluding Ethical). | Three key qualities or skills that represent good management practices are effective communication, decisiveness, and delegation. |
| Consumers who support Green Burial often do so because they: | Are concerned about their impact on the environment. |
| Which of the following is listed as a major future trend in the funeral service industry? | Fewer family connections. |
| List two of the federal regulatory bodies or programs referenced in the presentation: | Two federal regulatory bodies referenced in a presentation are the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA). |
| Includes the mission statement and setting goals: | Planning |
| Integrate staff, work, and resources: | Organizing |
| Measuring performance against a standard: | Controlling |
| The act of dealing with staff: | Directing/Actuating |
| A future trend related to preserving biological samples: | DNA collections |
| A future trend for emotional support during services: | Therapy dogs |
| Which technological advancement for the Handling of the Deceased is mentioned in the presentation? | Alkaline hydrolysis |
| List three of the anticipated future trends related to services, products, or demographics mentioned. | Three anticipated future trends are the increasing integration of AI and automation in services, a growing demand for personalized and on-demand products, and a rise in sustainability-focused products and practices. |
| According to the presentation, what is the key difference between a Goal and an Objective? | The key difference is that goals are broad, long-term, and often intangible outcomes, while objectives are specific, measurable, short-term actions that are concrete and lead to achieving the overall goal. |
Created by:
WendigoBunny