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4.03 Key Terms
Word and Definition of 4.03 Key Terms
| Question | Answer |
|---|---|
| Any paid form of nonpersonal presentation of ideas, goods, or services. | Advertising |
| The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. | Marketing |
| The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities. | Personal Selling |
| Marketing element focusing on considerations in getting a selected product in the right place at the right time. | Place |
| Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products. | Price |
| Marketing element referring to what goods, services, or ideas a business will offer its customers. | Product |
| A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. | Promotion |
| Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it. | Publicity |