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chapter 19 vocab

TermDefinition
promotion Any form of communication a business or organization uses to inform,persuade,or remind people about its products
product promotion promotion used by a business to convince potential customers to buy products from it instead of from a competitor
institutional promotion promotion used to create a favorable image for a business or organization (especially in relation to competitors)
advertising the nonpersonal presentation and promotion of ideas,goods,and services by an identified sponsors
publicity creating a demand for a business or product by placing news about it in publications or on radio.television, or stage
sales promotion the use pf marketing devices,such as displays,premiums,and contests to stimulate purchases
slotting allowance a cash premium paid by the manufacturer to a retail chain for the cost of invoved in placing a new product on its shelf
sales incentives awards given to managers and employees who successfully meet or exceed their companys set sales quota for a particular product or line of products
licensing a business arrangement whereby organizations license for a fee their logo,trademark,trade,characters,name.
promotional tie-ins sales promotional arrangements between one or more retailers or manufactures which combine their resources to do a promotion that creates additional sales for each partner
premiums prizes or rewards offered to a customer as an added inducement to make a purchase
incentives products that are more expensive then premiums that are earned and given through contest, or as a sweepstakes reward
promotional mix all different products that a company makes or sells
Created by: acarter29
 

 



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