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4.03
for ms parks
| Question | Answer |
|---|---|
| Any paid form of nonpersonal presentation of ideas, goods, or services | Advertising |
| The edge achieved by businesses that offer something better than their competitors | Competitive advantage |
| The people who buy goods and services | Customers |
| Tangible items that should last a long time | Durable goods |
| The system in which people make and spend their incomes | Economy |
| A fact about or characteristics of a product | Feature |
| Tangible objects that can be manufactured or produced for resale | Goods |
| The activity, set of institutions , and processes for creating , communicating, delivering , and exchanging offerings that have value for customers, clients, partners, and society at large | Marketing |
| A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals | Marketing concept |
| Tangible items that are consumed within a short time | Nondurable goods |
| The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities | Personal selling |
Created by:
Jack123445