Internet-based platforms that allow users to create their own content and share it with others who access these sites.

connect people with other people

Social media sites that enable people to post stories about their experiences with goods and services

live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input

Network of physical things, vehicles, buildings, devices which have embedded sensors, electronics, and network connectivity that can collect data and communicate it to each other—the many-to-many of things.

programs designed to build interest in or encourage purchase of a good or service during a specified period

Priced based promotions

-Coupons –Price deals –Rebates –Frequency (or loyalty) Program –Special/bonus packs

Attention-getting promotion

–Contests and sweepstakes –Premiums –Sampling

communication function that seeks to build good relationships with an organization’s publics (e.g., consumers, stockholders, legislators, competitors, etc

process of managing a firm’s reputation when a negative event threatens the organization’s image

“ambushing” consumers with promotional content in places they don’t expect to encounter such messages

designed to create conversation, excitement and enthusiasm about a brand.

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Question	Answer
Social media	Internet-based platforms that allow users to create their own content and share it with others who access these sites.
Social networks	connect people with other people
Product review sites	Social media sites that enable people to post stories about their experiences with goods and services
Augmented Reality	live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input
Internet of things	Network of physical things, vehicles, buildings, devices which have embedded sensors, electronics, and network connectivity that can collect data and communicate it to each other—the many-to-many of things.
Sales promotion	programs designed to build interest in or encourage purchase of a good or service during a specified period
Priced based promotions	-Coupons –Price deals –Rebates –Frequency (or loyalty) Program –Special/bonus packs
Attention-getting promotion	–Contests and sweepstakes –Premiums –Sampling
Public relations	communication function that seeks to build good relationships with an organization’s publics (e.g., consumers, stockholders, legislators, competitors, etc
Crisis Management	process of managing a firm’s reputation when a negative event threatens the organization’s image
Guerrilla Marketing	“ambushing” consumers with promotional content in places they don’t expect to encounter such messages
Buzz marketing	designed to create conversation, excitement and enthusiasm about a brand.

Created by: user-1879979

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