Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

CH11

mkt ch 11

QuestionAnswer
channel of distribution process and partners the move a product from the producer to the customer
channel intermediaries independent businesses that act as a link between manufacturers and end consumer use brokers and agents in marketing
Distribution channels Provide time, place, and possession utility - Provide logistics and/or physical distribution - Create efficiencies by reducing the number of transactions
Distributors have business relationship with manufacturers becomes manufacturers direct point of contact
Wholesalers buy merchandise in large quantities from manufacturers, process, and store that merchandise and sell it to retailers
Disintermediation at risk if they fail to provide unique value
Choice of channel relationships conventional vs vertical vs horizontal marketing system
Vertical marketing systems Administered, contractual, corporate
Administered VMS Independent channel members voluntarily work together due to power of a dominant channel member
Contractual VMS Channel member cooperation enforced by contracts that spell out rights and responsibilities of each member. (e.g., franchising)
Corporate VMS A single firm owns manufacturing, wholesaling, and retailing operations. (e.g., Apple)
Horizontal Marketing System Two or more firms at the same channel level agree to work together to get their product to the customer.
intensive distribution Maximize coverage by selling through as many outlets as possible
Selective distribution Seeks to strike a balance between intensive and exclusive distribution
Exclusive distribution Limit distribution to a single outlet in a particular region.
Logistics process of designing, managing, and improving the movement of products through asupply chain. • Inbound (e.g., raw materials, parts, components, and supplies) • Outbound (e.g., finished products
Reverse Logistics includes product returns, recycling and material reuse, and waste disposal
5 Functions of Logistics inventory control, order processing, warehousing, materials handling, transportation
B2B Markets manufacturers and producers, resellers (retailers and wholesalers) , others (government, non profit)
Inelastic demand occurs when changes in price have little or no effect on quantity sought
Fluctuating demand when small changes in consumer demand create large changes in business demand. • E.g., rising fuel price → cancelling vacations → airlines
Joint demand occurs for two or more goods that are used together to create a product
Business Buying Situations degree of effort a firm needs to collect information and make a business-related purchasing decision straight rebuy, modified rebuy, new-task buy
Created by: user-1879979
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards