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MARK FINAL
| Question | Answer |
|---|---|
| 4.A characteristic of services is that you cannot separate the delivery of the services from the presence of the customer. This is known as ____? | service inseparability |
| 6. Which of the following is false about the service-profit chain model? | when employees are loyal, customers tend to be loyal, which drives company growth. |
| 7.Which step in the service-profit chain model follows customer satisfaction? | customer loyalty |
| 9. Which of the following is false about the Gap Model of Service Quality? | It states that gaps in customer service can be easily fixed. |
| 15. In which step of the process for establishing pricing policies does a company conduct a PESTLE analysis? | Analyzing the external environment |
| 16. Toward the end of the summer, Travel-the-World, LLC sets the pricing objectives for its vacations based on earning a specific profit during this time period. This objective is known as ______? | target return |
| 22. Which of the following is NOT an example of advertising? | the selling that takes place between a sales rep and a potential customer |
| 23. A local bakery offers consumers a buy-one-get-one-free deal on all cupcakes when it launches a new cupcake flavor. This is an example of ________? | sales promotion |
| 24. Most clients have come to Mike based on what they have heard about the quality and reliability serves. Which promotion mix element is Mike benefiting from? | public relations |
| 26. Which of the following terms describes the interference that can blue the message or get in the way of it being received as intended by the sender or marketer? | Noise |
| 27. ______ entails using various forms of the promotion mix to send the same message to target audiences. | integrated marketing communication |
| 29. Which of the following is NOT a method for determining a promotional budget? | bottom-up method |
| 30. Which of the following is NOT a characteristic of integrated marketing communication (IMC)? | it sends different messages through different promotion tools to see which one is most effective at getting consumers to make a purchase |
| 33. What direct marketing tool allows industry professionals in the B2B space the opportunity to share new product information? | trade shows |
| 34. Which of the following trends has contributed the MOST to the evaluation of online direct marketing? | internet usage and access to mobile devices has exploded |
| 35. Which is NOT a digital marketing tool? | digital music |
| 41. A ______ is a system of people, organizations, and activities that work together to make good and services available to consumer to purchase. | marketing channel |
| 43. Which of the following statements about how intermediaries add value is false? | marketing intermediaries add value by increasing the number of transactions between manufacturers and consumers? |
| 44. Lights-to-You provides all types of internal & external lighting systems to consumers for holidays decorating. Consumers can only buy decorative lights from Lights-to-You uses a(n) _______ marketing channel. | direct |
| 45. Which of the following statements is true about the difference between direct & indirect marketing channels? | with direct marketing channel, products go from producer or manufacturer to consumer, while with an indirect marketing channel. |
| 46. Airplane manufacturer Airbolt sells its Zoom Model x12 to airline companies that fly consumers all over the united States. the relationship between Airbolt and the airlines represents a(n) ________ marketing channel in the ________market. | with a direct marketing channel, products go from producer or manufacturer to consumer, while with an indirect marketing channel, products go from producer to intermediary to consumer. |
| 47. Which of the following is not the type of vertical marketing system? | conventional vertical marketing system |
| 48. Athlesisure brand Athlean sells its activewear through its physical stores and through its e-commerce site online. Athlean uses which type of marketing system to distribute its products? | omnichannel marketing system |
| 49. ________is a distribution strategy that includes choosing more than one but fewer than all possible intermediaries to distribute a company's market offering. | selective |
| 50.Which of the following is not a product-related factor that influences channel decisions? | convience |
Created by:
aymedina