the systematic process of gathering, analyzing, and interpreting data about a target market to aid in business decision-making.

exchange price" can refer to the price of a good or service in a customer transaction or, more broadly, the price of one currency in relation to another (exchange rate).

the specific goals that a business sets for its pricing strategy, which guide how it prices its products or services to achieve broader marketing, financial, and strategic goals.

the level of sales where a company's total revenue equals its total costs, meaning there is neither a profit nor a loss. It's the minimum number of units or sales revenue a business must generate to cover all expenses

the revenue remaining after deducting variable costs, which can include marketing expenses, shows how much revenue from sales contributes to covering fixed costs and generating profit

businesses that act as middlemen between producers and consumers, helping to move goods and services through the supply chain.

Indirect Distribution

businesses that act as middlemen between producers and consumers, helping to move goods and services through the supply chain.

Ideal Market Exposure

the level of product availability that meets target customers' needs without being so widespread that it creates excessive costs or annoys customers

Intensive Distribution

a marketing strategy where a company puts its products in as many retail locations as possible to maximize availability and reach a wide customer base.

Selective Distribution

a marketing strategy where a company chooses a limited number of authorized retailers to sell its products.

Exclusive Distribution

a marketing strategy where a company grants a single distributor or retailer the sole right to sell its products in a specific geographic area

a disagreement between organizations at the same level of a distribution channel

3 examples of fixed cost

property tax, rent payments, wages

3 examples of variable costs

sales tax, raw materials, costs of goods

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Marketing

Definition	Term
Marketing research	the systematic process of gathering, analyzing, and interpreting data about a target market to aid in business decision-making.
Exchange Price	exchange price" can refer to the price of a good or service in a customer transaction or, more broadly, the price of one currency in relation to another (exchange rate).
Pricing Objectives	the specific goals that a business sets for its pricing strategy, which guide how it prices its products or services to achieve broader marketing, financial, and strategic goals.
Break even point	the level of sales where a company's total revenue equals its total costs, meaning there is neither a profit nor a loss. It's the minimum number of units or sales revenue a business must generate to cover all expenses
Variable cost Margin	the revenue remaining after deducting variable costs, which can include marketing expenses, shows how much revenue from sales contributes to covering fixed costs and generating profit
Intermediaries	businesses that act as middlemen between producers and consumers, helping to move goods and services through the supply chain.
Indirect Distribution	businesses that act as middlemen between producers and consumers, helping to move goods and services through the supply chain.
Direct Distribution	businesses that act as middlemen between producers and consumers, helping to move goods and services through the supply chain.
Ideal Market Exposure	the level of product availability that meets target customers' needs without being so widespread that it creates excessive costs or annoys customers
Intensive Distribution	a marketing strategy where a company puts its products in as many retail locations as possible to maximize availability and reach a wide customer base.
Selective Distribution	a marketing strategy where a company chooses a limited number of authorized retailers to sell its products.
Exclusive Distribution	a marketing strategy where a company grants a single distributor or retailer the sole right to sell its products in a specific geographic area
Horizontal Conflict	a disagreement between organizations at the same level of a distribution channel
Vertical Conflict	a disagreement between organizations at the same level of a distribution channel
3 examples of fixed cost	property tax, rent payments, wages
3 examples of variable costs	sales tax, raw materials, costs of goods

Created by: ghaven27

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