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3-13 marketing

CENA KAO INSTRUMENT MARKETING MIKSA

QuestionAnswer
Definiši cenu ? Cena je novčani izraz vrednosti.
Navedi razlićite nazive za cenu? Školarina, putarina, članarina, kamata, premija osigurawa, porez na dohodak, autorski honorar
Na koji način cena određuje profit ili gubitak? PROFIT = (CENA PO JEDINICI PROIZVODA * PRODATA KOLIČINA) – UKUPNI TROŠKOVI
Opiši postupak određivnja cene? Izbor cenovnih ciljeva, Analiza tražnje, Analiza troškova, Analiza konkurencije, Izbor metoda za formiranje cene, Određivanjee konkretne cene.
Navedi neke moguće cenovne ciljeve? Max profit, max prodaja, likvidnost
Šta se analizira kod tražnje? Koliki je broj potrošača, koliko im je važna cena, kupovna moć potrošača.
Šta određuju gornju granicu cene a šta donju granicu prilikom formiranja cene? Tražnja odredjuje gornju granicu cene a troškovi donju.
Šta su fiksni troškovi? Ne menjaju se sa promenom obima proizvodnje.
Šta su varjabilni troškvi ? Menjaju se sa promenom obima proizvodnje.
Iz čega se sastoje ukupni troškovi? Oni su zbir ukupnih fiksnih i ukupnih varjabilnih troškova.
Šta obuhvata analiza konkurencije? Br. konkurenata, kvalitet ponude, troškovi i cene konkurenata i sl. Na osnovu te analize određujemo cene naših proivoda.
Navedi metode za formiranje cena? METOD TROŠKOVA PLUS METOD SKALE TRAŽNJE METOD KONKURENCIJE
Objasni uticaj cene na tražnju kroz elastičnost tražnje. Elastičnost tražnje je reagovanje tražnje na promenu cene (veća cena, tražnja manja i obr nuto). Neelastična tražnja je kada tražnja ne reaguje na promenu u ceni. Visoka elastičnost je kada male promene u ceni prouzrokuju veliku promenu u tražnji.
Navedi kakva prilagođavanja cene postoje? Geografska - udeljene lokacije Sezonsko Količinsko Uslovi plaćanja
Created by: sladjana2
 

 



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