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| Question | Answer |
|---|---|
| An essential component of any successful business strategy. | MARKETING |
| it involves identifying customer needs and wants, developing products and services that meet those needs, and promoting them effectively to potential customers. | MARKETING |
| help businesses stand out from their competitors, build strong relationships with customers, and increase sales and profitability. | EFFECTIVE MAKRETING |
| Businesses can develop products and services that meet those needs and offer unique value propositions that set them apart from their competitors. | True |
| is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services | MARKETING |
| intends to divide the entire market according to its characteristics and identify a market niche. | MARKET SEGMENTATION |
| The research that determines how your organization divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behavior. | True |
| “neglected part of the market.” | MARKET NICHE |
| Determination of rates for transportation destinations Sending express mails and packages | GEOGRAPHIC SEGMENTATION |
| Divides markets by behaviors and decision-making patterns such as purchase, consumption, lifestyle, and usage. | BEHAVIORAL SEGMENTATION |
| Dividing the target markets according to geographical units or distribution | GEOGRAPHIC SEGMENTATION |
| Takes into account the psychological aspects of consumer behavior by dividing markets according to lifestyle, personality traits, values, opinions, and interests of consumers | PSYCHOGRAPHIC SEGMENTATION |
| P’S OF MARKETING | PEOPLE PRODUCT PRICE PLACEMENT PROMOTION |
| The heart of marketing | PEOPLE |
| A bundle of attributes and benefits designed to be offered to buyers to satisfy their needs, wants and demands | PRODUCT |
| The actual amount of money tendered by customers before acquiring a product. | PRICE |
| Bring products forward to customers and consumers. | PLACEMENT |
| Communicate the product to customers | PROMOTION |
| Form of promotion that heavily relies on promotional gimmick and Point-of-Purchase attractions and incentives for buyers. | SALES |
| A form of promotion designed to use the TRIMP formula – Television, Radio, Internet, Mobile (or cellular phones) and Print media. | ADVERTISING |