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Economics

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Economics is the study of the ways specific societies allocate resources to individuals and groups within that society, also important are the choices society makes regarding what efforts or initiatives are funded and which are not
Economic System and what drives an individual society what goods are produced, how those goods are produced, who acquires the goods or benefits from them
Two main categories of Economics macroeconomics and microeconomics
Macroeconomics which studies larger systems, looks at economic trends and structures on a national level, variables studied in macroeconomics include: output, consumption, investment, government spending, net exports
Microeconomics which studies smaller systems, focuses on economic factors such as they way consumers behave, how income is distributed and output and input markets, studies are limited to the industry or firm level, rather than an entire country or society, among the e
Market Economy is based on supply and demand, and supply and demand are determined by consumers, Market Economy is defined as- elasticity, market efficiency, comparative advantage
Demand has to do with what customers want and need as well as what quantity those consumers are able to purchase based on other economic factors
Supply refers to how much can be produced to meet demand, or how much suppliers are willing and able to sell
Market Equilibrium Price where the needs of consumers meet the needs of the suppliers, this price varies depending on many factors, including the overall health of a society’s economy, overall beliefs and considerations of individual society
Elasticity this is based on how the quantity of a particular product responds to the price demanded for the product, if quantity responds quickly to changes in price, the supply/demand for that product is said to be elastic, if it does not respond quickly then the
Market Efficiency this occurs when a market is capable of producing output high enough to meet consumer demand, that market is efficient
Comparative Advantage in the field of international trade, this refers to a country focusing on a specific product that it can produce it more efficiently and more cheaply or at a lower opportunity cost, than another country, thus giving it a comparative advantage in productio
Planned Economy a public entity or planning authority makes the decisions about what resources will be produced, how they will be produced, and who will be able to benefit from them, the means of production such as factories are also owned by a public entity rather than
Market Socialism the economic structure falls somewhere between the market economy and the planned economy, planning authorities determine allocation of resources at higher economic levels, while consumer goods are driven by a market economy
Classify Markets the conditions prevailing in a given market are used to classify a market, these conditions are existence of competition, number and size of suppliers, influence of suppliers over price, variety of available products, ease of entering the market, once the
Market Failure when any of the elements for a successfully competitive market are missing this can lead to a market failure, certain elements are necessary to crete what economists call “perfect competition,” if one of these factors is weak or lacking the market is clas
Five Major Types of Market Failure inadequate competition, inadequate information, immobile resources, negative externalities or side effects, failure to provide public goods
Externalities are side effects of a market that affect third parties, these effects can be positive or negative
Factor of Production every good and service requires certain resources or inputs, these inputs are referred to as factors of production
Four factors of production labor, capital, land, entrepreneurship, these factors can be fixed or variable and can be produce fixed or variable costs
Fixed Costs examples include land and equipment
Variable Costs include labor
Cost of Production the total of fixed and variable costs
Factor Income factors of production each have an associated factor income, factors that earn income include labor, capital land, entrepreneurship
Labor earn wages
Capital earn interests
Land earns rent
Entrepreneurship earns profit
Contribution each factor’s income is determined by its contribution, in a market economy this income is not guaranteed to be equal, how scarce the factor is and the weight of its contribution to the overall production process determines the final factor income
Four Kinds of Market Structures in an Output Market perfect competition, monopoly, monopolistic competition, oligopoly
Perfect Competition all existing firms sell an identical product, the firms are not able to control the final price, in addition there is nothing that makes it difficult to become involved in or leave the industry, anything that would prevent entering or leaving an industry
Monopoly a single seller controls the product and its price, barriers to entry such as prohibitively high fixed cost structures, prevent other sellers from entering the market
Monopolistic Competition a number of firms sell similar products but they are not identical such as different brands of clothes or food, barriers to entry are low
Oligopoly only a few firms control the production and distribution of products, such as automobiles, barriers to entry are high, preventing large numbers of firms from entering the market
Four Types of Monopolies natural monopoly, geographic monopoly, technological monopoly, government monopoly
Natural Monopoly a single supplier has a distinct advantage over the others
Geographical Monopoly only one business offers the product in a certain area
Technological Monopoly a single company controls the technology necessary to supply the product
Government Monopoly a government agency is the only provider of a specific good or service
Sherman Antitrust Act (1890), this prohibited trusts, monopolies, and any other situations that eliminated competition
Clayton Antitrust Act (1914), this prohibits price discrimination
Robinson-Patman Act (1936), this strengthened provisions of the Clayton Antitrust Act, requiring businesses to offer the same pricing on products to any customer
Securities and Exchange Commission (SEC) requires companies that provide public stock to provide financial reports on a regular basis, because of the nature of their business, banks, are further regulated and required to provide various information to the government
Marketing consists of all of the activity necessary to convince consumers to acquire goods, one major way to move products into the hands of consumers is to convince them that any single product will satisfy a need
Utility the ability of a product or service to satisfy the need of a consumer in relation to acquiring and using a good or service, providers of goods and services will stress utility to convince consumers they want the products being presented
Four Types of Utility form utility, place utility, time utility, ownership utility, marketing behavior will stress any or all of these types of utility when marketing to the consumer
Form Utility a product’s desirability lies in its physical characteristics
Place Utility a product’s desirability is connected to its location and convenience
Time Utility a product’s desirability is determined by its availability at a certain time
Ownership Utility a product’s desirability is increased because ownership of the product passes to the consumer
Successful Marketing depends not only on convincing customers they need the product, but also on focusing the marketing towards those who already have a need or desire for the product before releasing the product into the general marketplace, many producers will test markets
The Three Step Product Market evaluation market research, market survey, test marketing
Market Research this involves researching a market to determine if it will be receptive to the product
Market Survey a part of market research, market surveys ask consumers specific questions to help determine the marketability of a product to a specific group
Test Marketing this includes releasing the product into a small geographical area to see how it sells, often test marketing is followed by wider marketing if the product does well
Four Major Elements of a Marketing Plan product, price, place, promotion, once these elements have all been determined, the producer can proceed with production and distribution of their products
Product this includes any elements pertaining directly to the product, such as packaging, presentation, or services to include along with it
Price this calculates cost of production, distribution, advertising, etc., as well as the desired profit to determine the final price
Place this determines which outlets will be used to sell the product, whether traditional outlets such as brick and mortar stores or through direct mail or internet marketing
Promotion this involves ways to let consumers know the product is available, through advertising and other means
Distribution Channels determine the route a product takes on its journey from producer to consumer, and can also influence the final price and availability of the product, there are two major forms of distribution: wholesale and retail
Wholesale Distributor buys in large quantities and then resells smaller amounts to other businesses
Retailers sell directly to consumers rather than to businesses
Modern Marketplace additional distribution channels have grown up with the rise of markets such as club warehouse stores as well as purchasing through catalogs or over the internet
Newer Distribution Channels bring products more directly to the consumer, eliminating the need for middlemen
Income Distribution the distribution of income in any society ranges from poorest to richest, in most societies, income is not distributed evenly, to determine income distribution, family incomes are ranked from lowest to highest
Quintiles these rankings of income are divided into five sections called quintiles, which are compared to each other
Uneven distribution of income is often linked to higher levels of education and ability in the upper classes, but can also be due to other factors such as discrimination and existing monopolies
The Income Gap in America continues to grow, larger due to growth in the service industry, changes in the American family unit and reduced influence of labor unions
Poverty is defined by comparing incomes to poverty guidelines
Poverty Guidelines determine the level of income necessary for a family to function, those below the poverty line are often eligible for assistance from government agencies
Gross Domestic Product (GDP), the overall economic condition of a nation is defined by this, measures a nation’s economic output over a limited period of time, such as a year
Two Major Types of Consumers marginal propensity and utility
Marginal Propensity to consume defines the tendency of consumers to increase spending in conjunction with increases in income, in general, individuals with greater income will buy more, as individuals increase their income through job changes or growth of experience, they wi
Two Ways to measure GDP expenditures approach and income approach
Expenditures Approach calculates the GDP based on how much money is spent in each individual sector
Income Approach calculates the GDP based on how much money is earned in each sector
Four Economic Sectors that make up Country’s Marco-economy consumers, business, government, foreign sectors
Income Factors several factors must be considered in order to accurately calculate the GDP using the incomes approach they are wages paid to laborers, or compensation of employees, rental income derived from land, interest income derived from invested capital and entrep
Entrepreneurial Income consists of two forms: proprietor’s income and corporate profit
Proprietor's Income is income that comes back to the entrepreneur them self
Corporate Profit is income that goes back into the corporation as a whole, corporate profit is divided by the corporation into corporate profit taxes, dividends, and retained earnings
Indirect Business Taxes including property and sales taxes
Gross National Product GNP, are generally measured per capita, if a country’s economic productions is low, but the population is high, the income per individual will be lower than if the income is high and the population is lower, also if the population grows quickly and the in
Economic Growth population growth can also affect overall economic growth, economic growth requires both that consumers purchase goods and workers produce them, a population that does not grow quickly enough will not supply enough workers to support rapid economic growth
Aggregate Supply the amount of national output, equal to the aggregate demand
Aggregate Demand the amount of the output that is purchased
Economic Phases boom, recession, trough, recovery, these phases tend to repeat in cycles that are not necessarily predictable or regular
Boom GDP is high and the economy prospers
Recession GDP falls, unemployment rises
Trough the recession reaches its lowest point
Recovery unemployment lessens, prices rise, and the economy begins to stabilize again
Inflated when demand outstrips supply, prices are driven artificially high, this occurs when too much spending causes an imbalance in the economy, in general inflation occurs because an economy is growing too quickly
Surplus when there is too little spending and supply has moved far beyond demand, a surplus of product results, companies cut back on production, reduce the number of employees, and unemployment rises as people lose their jobs
Government Intervention may be necessary to stabilize an economy when either inflation or unemployment becomes too serious
Forms of Unemployment frictional, structural, cyclical, seasonal, technological, any of these factors can increase unemployment in certain sectors
Frictional when workers change jobs and are unemployed while waiting for new jobs
Structural when economic shifts reduce the need for workers
Cyclical when natural business cycles bring about loss of jobs
Seasonal when seasonal cycles reduce the need for certain jobs
Technological when advances in technology results in elimination of certain jobs
Types of Inflation creeping inflation, walking inflation, galloping inflation, hyperinflation
Creeping Inflation this is an inflation rate of about 1-3% annually
Walking Inflation this is an inflation rate of 3-10% annually
Galloping Inflation this is a high inflation rate of more than 10% but less than 1000% annually
Hyperinflation this is an inflation rate over 1000% per year, hyperinflation usually leads to complete monetary collapse in a society as individuals become unable to generate sufficient income to purchase necessary goods
Government Fiscal Policy can take several forms, including contractionary policy, expansionary policy and monetary policy
Contractionary Policy helps counteract inflation, these include increasing taxes and decreasing government spending to slow spending in the overall economy
Expansionary Policy increase government spending and lower taxes in order to reduce unemployment and increase the level of spending in the economy overall
Monetary Policy can take several forms, and affects the amount of funds available to banks for making loans, regulates the amount of money available in the American banking system, policies implemented by the Fed are part of the expansionary or contractionary monetary po
Populations are studied by size, rates of growth due to immigration, the overall fertility rate, and life expectancy
Population of the US is considerably larger than it was two hundred years ago, the rate of population growth has decreased greatly, from about three percent per year to less than one percent per year, in the US, the fertility rate is fairly low, with most choosing not to have
Money is used in three major ways as and accounting unit, as a store of value, as an exchange medium, in general money must be acceptable throughout a society in exchange for debts or to purchase goods and services, money should be relatively scarce, its value
Basic Types of Money commodity, representative, fiat
Commodity Money includes gems or precious metals
Representative Money can be exchanged for items such as gold or silver which have inherent value
Fiat Money or legal tender has no inherent value but has been declared to function as money by the government, it is often backed by gold or silver but not necessarily on a one-to-one ratio
M1 currency, checkable deposits and traveler’s checks
M2 is calculated by adding savings deposits, CDs and various other monetary deposits
The Federal Reserve System also known as the Fed, implements all monetary policy in the US, the Fed can decrease or increase the amount of available money for loans thus helping regulate the national economy
The Discount Rate is an interest rate charged by the Fed when banks borrow money from them, a lower discount rate leads banks to borrow more money, leading to increased spending, a higher discount rate has the opposite effect
How Banks earn Money banks earn their income by loaning out money and charging interest on this loans, if less money is available, fewer loans can be made which affects the amount of spending in the overall economy, while banks function by making loans they are not allowed to
Reserve Ratio the amount of money the bank must maintain in reserve, if the reserve ratio is raised =, less money is available for loans and spending decreases, a lower reserve ratio increases available funds and increase spending, this ratio is determined by the Feder
Open Market Operations the Federal Reserve System can also expand or contract the overall money supply through open market operations, in this case the Fed can buy or sell bonds it has purchased from banks or individuals,
Fed Buying Bonds when the Fed buys a bond more money is put into circulation creating as expansionary situation to stimulate the economy
Fed Selling Bonds when the Fed sells bonds, money is withdrawn from the system, creating a contractionary situation to slow an economy suffering from inflation
International Financial Markets American banks often borrow and lend money in markets outside the US, by shifting their attention to international markets, domestic banks and other businesses can circumvent whatever contractionary policies the Fed may have put into place
International Trade can take advantage of broader markets, bringing a wider variety of products within easy reach, by contrast it can also allow individual countries to specialize in particular products that they can produce easily such as those for which they have easy acce
Characteristics of a developing nations low GDP, rapid growth of population, economy that depends on subsistence agriculture, poor conditions including high infant mortality rates, high disease rates, poor sanitation, insufficient housing, low literacy rates
Developing Nations often function under oppressive governments that do not provide private property rights and withhold education and other rights from women, also often feature an extreme disparity between upper and lower classes, with little opportunity for the lower clas
Three Stages of Economic Development agricultural stage, manufacturing stage, service sector stage
International Monetary Fund/World Bank international organizations to aid developing countries with investments or other foreign aid, having developed countries provide monetary, technical, or military assistance can help developing countries move forward to the next stage in their development
Obstacles that Developing Nations Face rapid uncontrolled population growth, trade restrictions, misused resources often perpetrated by the government, traditional beliefs that can slow or reject change
Corrupt Oppressive Governments often hamper the economic growth of developing nations, creating huge economic disparities and making it impossible for individuals to advance in turn preventing overall growth
Capital Flight government sometimes export currency called capital flight which is detrimental to a country’s economic development
Rapid Growth throughout the world leaves some nations behind and sometimes spurs their government to move forward too quickly into industrialization and artificially rapid economic growth
Four Major Problems of Rapid Industrialization use of technology not suited to the products or services being supplied, poor investment of capital, lack of time for the population to adapt to new paradigms, lack of time to experience all stages of development and adjust to each stage
The Internet has brought many changes to our society not the least of which os the modern way of business
E-Commerce makes it possible for nearly any individual to set up a direct market to consumers, as well as direct interaction with suppliers, can provide nearly instantaneous gratification, with a wide variety of products
Knowledge Economy is a growing sector in the economy of developed countries and includes the trade and development of data, intellectual property, technology especially in the area of communications
Information Age knowledge as a resource is steadily becoming more and more important, may prove to bring about changes in life and culture as significant as those brought on by the Agricultural and Industrial Revolutions
Cybernomics or economics driven by e-commerce and other computers based markets and products marketing has changed dramatically with the growth of cyber communication
Cyber Communication allowing suppliers to connect one-on-one with their customers
Cybernetic Issues secure online trade, intellectual property rights, rights to privacy, bringing developing nations into the fold
Created by: Mr. Rafferty
 

 



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