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Information systems management
| Question | Answer |
|---|---|
| A sales manager is looking to analyze regional sales data, forecast future sales, and visualize data trends. Which information system supports the sales manager's job function? | A decision support system aids in making decisions by analyzing data and forecasting trends, making it the best fit for the described function. |
| A cashier at a retail store is responsible for recording daily sales, processing payments, and issuing receipts. Which information system is tailored to support the cashier's job function? | A transaction processing system is designed to process and record transactions, making it ideal for a cashier’s tasks. |
| A manager of a global retail shoe store noticed sales of their products declined in a specific region of the country. Which type of information system would best help the manager understand why? | A management information system provides summaries and reports transactions to help the manager understand why? |
| A copier company has 30 field technicians who have access to information to assist with challenging service calls while out in the field. Which system should be used to consolidate the relevant information and experience? | Knowledge management systems enable organizations to better manage processes for capturing knowledge and expertise, making it available wherever and whenever needed. |
| An ad CO is about to expand. It is very import to find a way to store the clients’ brand and style guides through the org. Guides are updated reg and include multi image files and text docs. Which system should be used to meet the needs of the org? | Extranet is accessible to auth clients, enables quick collab. via the internet, minimizes the time spent communicating with the client, and minimizes the amount of paperwork needed. The KMS cap. will help to minimize redundant work on similar clients. |
| The company provides customized written recommendations about how to use a client’s existing resources to improve the client’s internal communications. | An extranet enables quick collaboration via the internet, minimizes the time spent communicating with the client, and minimizes the amount of paperwork needed. |
| An organization has noticed a change since it implemented a strategic information system. Management has decided to conduct an analysis of the organization's change. Which three components do strategic information systems change? | Strategic information systems often change the organization and its products, services, and operating procedures, driving it into new behavioral patterns. |
| A company has maintained a competitive advantage in its industry through innovation. However, it has noticed that it has been facing major competition. What are the reasons why the competitive advantage of strategic systems does not last long? | Because competitors can retaliate and copy strategic systems, competitive advantage is not always sustainable. Markets, customer expectations, and technology change; globalization has made these changes even more rapid and unpredictable. |
| The company has decided to implement a new system to maintain a competitive advantage. Which question should managers ask to identify the systems that provide a strategic advantage to their firms? | A business must understand its value chain to identify the best system. |
| Which function describes a role of a management information system (MIS)? | A management information system (MIS) provides answers to routine questions with a predefined procedure. It is designed for generating reports on organizational performance for middle management to monitor and control the business. |
| Which function describes a role of a decision support system (DSS)? | A decision support system (DSS) is a management-level system that provides data analytics for decision-making. |
| Which scenario demonstrates a situation for which a transaction processing system (TPS) should be used? | A transaction processing system (TPS) is an operational system used to perform and record daily routine business transactions. |
| Which information system is related to answering the question, "What is the effect on the return on investment if a factory shuts down for three months?" | A decision support system (DSS) is a management-level system used to analyze trends and assist in decision-making. |
| What is the purpose of an enterprise system (ES)? | An enterprise system (ES) is meant to be a company-wide information system to coordinate key internal processes. |
| Which goal represents an appropriate use of an enterprise system (ES)? | An enterprise system (ES) is meant to be a company-wide information system to coordinate key internal processes |
| Which task should be accomplished using a customer relationship management (CRM) system? | A customer relationship management (CRM) system tracks and analyzes interactions with customers to optimize revenue, profitability, customer satisfaction, and customer retention. |
| A company wants to incorporate synchronous and colocated collaboration to enhance work team communication. Which form of collaboration fits this requirement? | That's right! Synchronous, colocated collaboration takes place in the same place at the same time. |
| Which mistake do companies make that results in poor alignment of IT with business objectives? | Businesses get IT alignment wrong by not taking an active role in shaping IT, by ignoring IT, by claiming not to understand IT, and by tolerating failure. |
| Which strategy do successful firms use to overcome challenges with IT alignment? | Successful firms understand what IT can do and how it works. They take an active role in shaping its use, and they measure its impact on profit and revenue. |
| How does the business value chain model help firms overcome competitive challenges? | The value chain model highlights specific activities where competitive strategies can best be applied and where information technology is most likely to enhance a company's competitive position. |
| Which of the following represents the chronological evolution of computing in business? | Mainframe, minicomputers, microcomputers |
| Which type of software will support the organization’s decision? | Middleware supports an organization by allowing employees to access information between systems, improve efficiency by streamlining processes, and increase application functionality. |
| An individual contacts a company to report an issue with an item that was ordered. The employee is able to view the status of the order. Which type of software allows the employee to check on the status of the order? | Customer relationship management software allows organizations to track and store customer information. |
| Which type of behavior are the employees displaying? | User resistance refers to the resistance from employees to use new systems or processes that have been implemented. |
| An organization implemented a new human resources information system. However, the system does not contain a module for tracking employee benefits. Which type of impact is the company facing? | The system was poorly designed and did not include a significant process of the HR department. If an information system is poorly designed or implemented, it can lead to increased costs in the same areas. |
| An organization is determining the advantages of implementing a new supply chain management system. What is an advantage of a new internet-based supply chain management system? | An online supply chain management system allows organizations access to suppliers worldwide and better inventory and supplier communication. |
| Which emerging technology did the organization deploy? | Customer service-based artificial intelligence interacts with customers and has the ability to understand customers' emotions. |
| An organization is determining whether a product that it currently sells is a viable solution. Which emerging technology should the company use to determine whether customers will continue to purchase the product? | Predictive analytics is an emerging technology that uses statistics to forecast future trends and outcomes. |
| The company decides to offer a new service that allows customers to view their customized scooters prior to the company building the product. Which emerging technology should the company implement to provide this service to customers? | Virtual reality is an emerging technology that provides a simulated experience. |
| Which aspect of information systems does decision-making fall under? | The function of the management aspect is to make decisions and develop strategic plans to address organizational issues. |
| A new business is working on identifying and implementing tools to assist strategic planning and decision-making. Which aspect of managing information systems do the tools that assist an organization fall under? | The technology aspect consists of the tools that assist an organization with achieving its goals. |
| A recently expanded business is determining how information should be exchanged between employees located in different locations. Which aspect of information systems should be considered? | Networking and telecommunications technology consists of hardware and software to transfer data from one location to another. |
| A company has decided to create an IT department with a new IT infrastructure. Which category should be considered as one of the seven major components of IT infrastructure? | IT infrastructure includes computer hardware, operating systems, enterprise software, networking/telecommunications, consultants and system integrators, data management and storage, and internet platforms. |
| An organization is installing a new mainframe. What is one purpose of having a mainframe as an IT component? | A mainframe is a hardware device used to handle large volumes of transactions or to analyze large quantities of data. |
| An organization implemented a new information system to replace a legacy system. Which area should the organization expect to be impacted by the new information system? | Economically, information systems affect product development and distribution, market participation costs, and the need for labor. |
| Which organizational aspect of a company is impacted by information systems? | Information systems affect the number of hierarchical levels in an organization, the decision-making authority of hierarchical levels, and the capacity of high-level managers. |
| Which IT trend is responsible for greater employee flexibility but more company exposure to risk? | The consumerization of IT refers to technology that originated in the consumer marketplace moving into organizations. Employees are increasingly demanding to use personal devices for work-related tasks. |
| Which trend of emerging information technology has resulted in the provision of computer processing, storage, and software as virtualized resources over a network? | Cloud computing allows for computing work using a virtualized IT infrastructure in a remote location. |
| Which outcome has resulted from green computing as a trend of emerging information technology? | Green computing refers to computing practices and technologies aimed at minimizing impact on the environment. |
| What is the information system dimension that includes resource allocation? | The management dimension represents the managers of a business, including decision-making, planning, coordination, resource allocation, and strategy development. |
| Which factor mediates the interaction between information technology and an organization? | The mediating factors between organizations and information technology include culture, environment, structure, processes, politics, and management decisions. |
| An organization has requested a method to access information on how often data specific to the human resources (HR) department is stored and retrieved. Which element will help the organization access this information? | A data dictionary is an automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security. |
| clothing business noticed their cust. are receiving 2 copies of the same catalog from their org. with a little variation in the first name on the address label. What enables a database management system (DBMS) to reduce data redundancy and inconsistency? | The ability to minimize isolated files with repeated data enables a DBMS to reduce data redundancy and inconsistency. |
| An organization wants to implement data mining. What is the purpose of data mining? | Data mining is used to turn data into information. |
| An organization needs to implement policies and procedures to manage the data quality and integrity of their data assets. Which strategy should the organization implement to achieve this goal? | Data governance is a set of practices and processes to manage, protect, and ensure the quality and integrity of their data assets. |
| Distributors for a manu are complainin that the billing for goods they order is frequently incorrect, and sometimes are sent to the wrong email and postal addresses. What are the first steps to improve the quality of data in the manufacturer's databases? | A data quality audit will survey the accuracy and level of completeness in all the firm's major databases, then, initiate a program for data cleansing to correct data that is incomplete, improperly formatted, redundant, or just plain wrong |
| An organization needs a strategy on how the data within the company are to be organized, maintained, and who is allowed to view the data or change them. Which database management strategy will help the organization? | An information policy establishes rules and specifies the organization's rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information. |
| A multinational corporation is looking to expand its product line and wants to understand market preferences. Which method gathers business intelligence on market preferences? | Customer feedback surveys capture insights into market preferences. |
| A restaurant chain aims to optimize its menu based on customer preferences. Which method gathers business intelligence? | Sales data reveals customer menu preferences. |
| A tech firm wants to identify which of its products are most likely to succeed in the next fiscal year. Which method gathers intelligence for product success prediction? | Feedback from user forums can provide direct insights into product reception and potential success. |
| A research institution collects vast amounts of data daily and wants to ensure that the data is free from errors and inconsistencies. Which technique ensures the quality of collected research data? | Data normalization organizes data to reduce redundancy and dependency by organizing fields and tables of a database. |
| A research institution is collaborating with multiple partners and wants to ensure that the shared data is of high quality. Which technique ensures the quality of data in a collaborative environment? | Data normalization organizes data to reduce redundancy and dependency, ensuring its quality in a collaborative environment. |
| A financial institution is analyzing transaction data to predict future market trends. How does data quality affect the institution's predictive analytics? | The accuracy of market predictions heavily depends on high-quality data. |
| A national health organization collects data from various hospitals and clinics to monitor the spread of a new viral outbreak. How does data quality impact the organization's ability to respond to the outbreak? | Accurate outbreak tracking and response heavily depend on high-quality data. |
| Which problem of the traditional file environment is solved by database management systems ensuring that every occurrence of repeated data has the same values? | Inconsistency is reduced by minimizing isolated files in which the same data are repeated and ensuring that every occurrence of redundant data has the same values. |
| Which case demonstrates the need for a blockchain database management system? | Blockchain enables organizations to create and verify transactions on a network nearly instantaneously without a central authority. The transaction information is stored as a distributed ledger and is continually reconciled. |
| A company needs a database management system for managing forms of data that are difficult to analyze with traditional tools. Which type of database management system should this company use? | Nonrelational database management systems use a more flexible model. They are useful for large volumes of structured and unstructured data that are difficult to analyze with traditional SQL-based tools. |
| In order to better handle the volume of data from online operations, a company is implementing a database management system. The company wants to prioritize data normalization. What should this company do to prioritize normalization? | Normalization ensures data consistency by designing table structures to reduce redundancy and dependency. |
| A large organization is working on implementing a relational database management system and wants to have efficient data retrieval. Which action should this organization take to improve retrieval efficiency? | Data retrieval involves querying a table to obtain specific information. The key to data retrieval efficiency is creating indices on specific table columns. |
| Which method is used to uncover trends in large sets of information using machine learning? | Data mining involves extracting patterns from large datasets with the use of machine learning, statistics, or other methods. |
| Which business intelligence objective is accomplished with the use of prescriptive analytics? | Prescriptive analytics is a form of data analytics that recommends actions based on raw data. |
| What do companies use reporting tools to accomplish? | Reporting tools generate regular reports to give insights in a structured format. These reports include dashboards, visualizations, and scorecards. |
| A company has the goal of improving data quality within its information systems, especially data accuracy. Which characteristic of data should be prioritized to improve data accuracy? | Accuracy refers to the closeness of data to the true values it is intended to model. |
| What should a company ensure to address data usability? | Usability refers to data that is understandable and usable by end-users. |
| A business is looking to expand across the United States. The business is looking to determine the type of computer network to support its expansion. Which computer network will support the business' expansion? | A WAN is used on a global scale. Businesses with offices located across the world use WANs to exchange information. |
| An owner operates a home-based busi and must establish an internet connect to be able to access the web and communicate through business email accounts.Which entity should the business owner research to set up email accounts and obtain a website domain? | An ISP provides organizations with access to the internet. |
| A company needs to communicate with its customers and access customer information from anywhere. How will telecommunication technologies support the company’s needs? | Telecommunications technologies provide data, voice, and video connectivity to employees, customers, and suppliers. |
| A company's IT team needs to monitor and troubleshoot issues with the corporate network. How will network performance tools enable the IT team to monitor and troubleshoot network issues? | By providing insight into network traffic and utilization Tools enable monitoring of network health. |
| A retailer needs to ensure reliable performance for its customer-facing applications. How will network monitoring tools enable the retailer to manage critical applications? | By generating alerts when network latency increases. Alerts reveal application performance issues. |
| A hospital needs to minimize the impact of network issues on critical medical systems. How will network analysis tools enable hospital IT staff to safeguard critical systems? | By correlating infrastructure problems with system errors. Correlation identifies the root causes of system issues. |
| A university notices slow internet speeds during peak usage times. How will network monitoring tools enable university IT staff to resolve internet slowdowns? | By revealing network bottlenecks causing performance lags. Tools pinpoint capacity shortfalls causing lags. |
| What is a situation in which a local area network (LAN) should be used? | A LAN is designed to connect devices in an office or home in which devices are within about 500 meters of each other. |
| A university needs to set up a network to connect systems among its many offices, classroom buildings, and dorm buildings. Which type of computer network is appropriate for this need? | A CAN is composed of local area networks and spans up to about 1,000 meters. This network is ideal for a college campus or corporate facility. |
| Which scenario demonstrates the need for a metropolitan area network (MAN)? | A firm has one warehouse and three offices spanning five miles and needs to set up a network to share information among the locations. A MAN is a network that spans a city or metropolitan area. |
| An organization has offices in several states and needs to set up a network connecting the offices. Which type of computer network is appropriate for this need? | Wide area network (WAN) A WAN is used for information exchange on a regional, transcontinental, or global scale. |
| Which network performance component results in a lack of data transfer when experiencing issues? | When there is an issue with latency, there is an inability to transfer data. |
| Which purpose do network performance monitoring tools serve? | Network performance monitoring tools collect, monitor, and analyze network traffic for issues and potential security threats. |
| Which statement describes how network performance monitoring tools improve the performance of networks? | They monitor website speed. Network performance monitoring tools collect, monitor, and analyze network traffic for issues and potential security threats. |
| An organization needs to implement a computer network for devices within an office building. The organization decided that it wants a decentralized approach. What is the appropriate network architecture for the computer network? | Peer-to-peer offers a decentralized approach in which devices share information directly and responsibilities are equally distributed. |
| A firm needed a smaller network with direct device-to-device information sharing. The firm chose a peer-to-peer architecture. Which disadvantage should the firm expect from using this architecture? | Each device needs to be configured separately. In a peer-to-peer architecture, each device must be configured separately, and there are more security risks than with a client/server architecture. |
| A company is setting up a server for a network. Which purpose does the server have? | Performs functions and stores data for client computers. A server is a central computer that performs functions for other computers, such as storing data or an operating system. |
| The consult would like to set up a system by which prospect students can apply online. Which process develops a detailed descript of the func that a new info system must perform? | Systems analysis. System analysis identifies problems, specifies solutions, and establishes information requirements. |
| The consultant would like to set up a system by which prospective students can apply online. Which document will provide a blueprint and specification for the functionality of this information system solution? | Systems Design Document. The design process will provide a model or blueprint consisting of all the specifications that will deliver the functions identified during systems analysis. |
| The new information system allows prospective students to apply online. Which approach characterizes the direct cut over conversion strategy? | The new system replaces the old one on an appointed day. In direct cut over strategy, the new system replaces the old one on an appointed day. |
| A research and development team requires a methodology that supports continuous experimentation and adjustments based on research findings. Which methodology supports continuous experimentation and adjustments in development? | Agile development supports continuous experimentation and adjustments. |
| A software developer for a large online retailer needs to be able to quickly update its production systems with new software. Which approach should be recommended for managing the software infrastructure? | DevOps makes it possible to update production systems with new software within hours rather than weeks or months. |
| A government agency must develop a highly secure and scalable database for citizen information. Which methodology ensures the secure and scalable development of the citizen database? | DevOps emphasizes security and scalability in development. |
| The manager for Zen company was asked to implement enterprise software for a manufacturer of kitchen appliances. What is the manager's initial step in selecting the appropriate decision-support tool? | Identify the specific decision or problem that needs support. The first step in selecting a decision-support tool is to clearly identify the specific decision or problem that requires support. |
| An e-commerce company wants to optimize pricing using competitor data and market trends. Which decision-support tool should the e-commerce company use for price optimization? | Competitive intelligence software. Competitive intelligence software is the most suitable choice for price optimization, as it helps analyze competitor data and market trends. |
| An environmental organization needs to analyze large datasets related to climate change and conservation efforts. What decision-support tool should the environmental organization use for effective data analysis in climate research? | Geographic information system (GIS) software is vital for spatial data analysis in climate research. |
| In a large manufacturing corporation, the senior executive team requires real-time access to critical performance metrics and strategic insights. Which decision-making tool should the senior executive team use for this purpose? | Dashboards/scorecards are designed to provide real-time access to critical performance metrics and strategic insights, making them ideal for senior executives. |
| A retail chain is upgrading its point-of-sale (POS) systems. How will the retailer validate that a new POS system will meet business needs? | By piloting the system in select stores. Pilots enable testing before full rollout. |
| A hospital is replacing its outdated patient monitoring systems. How will the hospital confirm that new patient monitoring systems suit clinical requirements? | Surveying staff reveals clinical needs. |
| mgmt has been struggling to effectively monitor and control the bus. The CO has decided to consider implement a new mgmt info sys. and is currently est. a clear understand of sys. needs.Which stage of the sys. development process is the CO working on? | Analysis The system analysis stage involves identifying the problem, gathering information requirements, and developing alternative solutions. |
| a company has found that performance in the area of customer management is poor. The company is currently creating and documenting system specifications. Which step of the systems development process is the company in currently? | Design The system design stage involves showing how the system will fulfill its objectives through system specifications. |
| Once the new system is ready, the new system will be introduced in stages, either by organizational units or by functions. Which strategy of conversion is the organization going to use? | Phased The phased strategy involves introducing the new system in stages. This may be one department at a time, or perhaps one function at a time, on a set schedule. |
| In order to speed up the process, the plan is to split the project into smaller projects, each handled by a cross-functional team that works face-to-face. Which development method should be used for this project? | Agile development Agile development focuses on rapid software delivery by breaking a project into subprojects. Each subproject is assigned to a cross-functional team based on priority level. |
| there should be close collaboration between the software developers and the IT oper staff who run and maintain the apps. The board is hoping the process will not take very long. Which development method should be used for the new information system? | DevOps focuses on the communication and collaboration between systems development and operations groups. It aims to prevent problems that arise when the development team is unaware of operational issues that cause software problems. |
| A business owner wants to receive regular information about employee productivity and compensation to improve decision-making related to incentives. Which business intelligence system functionality should be used for this purpose? | A production report is a predefined report based on industry-specific requirements. |
| The mgmt product dept has been tasked with improving decision-making. One need of the mgmt staff is information that can be viewed at both a broad level and in fine detail. Which business intelligence system functionality should be used for this purpose? | Drill down refers to the ability to view data using various levels of granularity. |
| manager wants to use data from employees' wearable devices to determine how to optimize the facility layout and employee responsibilities. What is the tool that should be used for this purpose? | Operational intelligence focuses on data collected inside or outside the organization to improve operational decisions. |
| What is a requirement for an effective IT integration strategy? | In order for an IT integration strategy to be effective, it must be aligned with business goals and objectives. |
| A company wants to ensure that integrated IT systems can handle increased loads. What should this company do? | Incorporate scalability and flexibility. Considering scalability and flexibility is essential to ensure that integrated systems can handle increased loads and adapt to changing requirements. |
| An e-commerce platform is evaluating its security posture. Which approach strengthens the platform's information security strategy? | A global security framework offers guidelines to enhance cybersecurity measures. |
| A tech startup is developing a new app and is concerned about user data ethics. Which approach addresses the startup's ethical considerations in its information security strategy? | A data ethics framework ensures ethical considerations related to user data. |
| A healthcare provider wants to ensure its patient data remains confidential and protected from cyber threats. Which framework should the provider consider to align with its information security needs? | The NIST cybersecurity framework provides guidelines for organizations to manage and reduce cybersecurity risk. |
| An enterprise seeks to achieve unified communication among its multiple internal software systems. Why does the organization adopt an integration approach? | Facilitating inter-system coordination is the main aim of effective system integration. |
| A financial corporation intends to gather useful insights from a large pool of complex data. Why does the enterprise adopt a particular analytical approach? | Extracting valuable information is the main goal of the corporation's data strategy. |
| A financial institution is considering the adoption of a more robust identification process. Which ethical concern does the proposed identification process primarily address? | User privacy is the key ethical concern addressed by a robust identification process. |
| A retail company's internal team is responsible for monitoring communications within the organization to prevent data breaches. Which ethical dilemma is the company facing? | The balance between security and employee autonomy is the ethical dilemma. |
| A technology firm regularly conducts vulnerability assessments and penetration tests on its systems. What ethical consideration is addressed by conducting these tests? | User trust is the main ethical consideration addressed by regular security tests. |
| A corporation is contemplating whether to store customer information in a country with lenient laws on safeguarding customer details to cut costs. What is the primary ethical consideration? | Data privacy The ethical concern is the potential compromise of data privacy due to lax laws. |
| A multinational corporation faces threats to its proprietary designs. Which measure addresses potential digital intrusions? | Monitoring network activities Monitoring activities can detect and prevent unauthorized access to proprietary designs. |
| A bank is concerned about deceptive emails targeting its staff. Which measure mitigates this specific threat? | Educating staff can help them recognize and avoid scams. |
| A store is alarmed by thefts of its electronic gadgets. Which measure deters physical thefts? | Implementing electronic article surveillance Electronic article surveillance triggers alarms during unauthorized removals, deterring theft. |
| A tech firm is wary of breaches in its digital storage solutions. Which measure safeguards stored digital assets? | Verifying credentials ensures only authorized access. |
| A renowned bank identified a flaw in its mobile application, revealing users' financial activities. Which societal consequence does the bank face due to this flaw? | Demand for application safeguards Society demands safeguards for their financial data. |
| A healthcare provider's digital portal faced unauthorized access, disclosing patient medical histories. Which societal backlash does the healthcare provider experience? | Concerns over medical data confidentiality Society is alarmed about medical data confidentiality. |
| The city's transit system app had flaws, jeopardizing commuter payment details. Which societal demand does the transit system face? | Society demands digital safeguards to protect their data. |
| An academic platform faced a cyberattack, leading to unauthorized access to student records. Which societal outcome does the academic institution face? | Society demands digital defenses to protect student data. |
| An organization is seeking to enhance its information security measures. The organization wants guidelines for the systematic identification, assessment, and management of information security risks. Which standard provides these guidelines? | ISO 27001 is a comprehensive information security framework that includes guidelines for risk management, access control, compliance, and strategy alignment. |
| One component of the new policies indicates that each revision to the policies must be accompanied by timely notification and documentation. Which ethical concern is addressed by the policy? | Transparency involves clearly communicating policies and methods as well as reasoning for the policies and methods. |
| One aspect of the changes requires that multi-factor authentication be used when accessing any sensitive portion of customer data. What is the ethical concern that is addressed? | Proportionality refers to the fact that more sensitive data requires more security measures. |
| A business owner is working on bolstering information security and is especially concerned about phishing attacks. Which tool should the business owner use to address this concern? | Employee education Attacks aimed at lack of knowledge or awareness include phishing, pharming, and social engineering. |
| The team is currently most concerned about controlling access to information resources. Which tool should be used to address this concern? | Identity management software automates the process of tracking users and privileges, as well as managing system access. |
| A business owner is working on bolstering information security and is especially concerned about unauthorized communication into and out of the network. Which tool should the business owner use to address this concern? | Firewalls control network traffic to prevent unauthorized network access. |
| large organization was recently the victim of data theft for millions of customer accounts and other private data of the organization. Which societal consequence occurs in response to attacks such as these? | Exposure of trade secrets Digital security breaches can result in disclosure of sensitive or valuable data, distrust, legal penalties, or increased regulatory oversight. |
| Valuable company data and sensitive customer data were copied, resulting in harm to both customers and the company. What is a societal consequence related to this large-scale attack? | Distrust of similar digital platforms Digital security breaches can result in disclosure of sensitive or valuable data, distrust, legal penalties, or increased regulatory oversight |
| A central government office was recently made aware of an information system vulnerability. Which risk does this vulnerability present? | Exposure of intelligence operations Government information security vulnerabilities can lead to exposure of weapon systems, intelligence operations, and military targets. |
| A small clothing boutique wants to expand its customer base and increase sales by selling products online. Which technology allows the boutique to set up an online store to sell clothes to customers around the world? | An e-commerce website allows the boutique to display and sell products online globally. |
| A farmer's market vendor wants to supplement in-person sales by allowing online orders and delivery of fresh produce. Which technology enables the vendor to securely accept online payments from customers? | Electronic payment processing allows online credit card and other digital payments. |
| shirt company currently sells their products in local stores on the islands. They want to reach tourists who visited Hawaii and enjoyed their shirts. Which technology would allow the company to sell Hawaiian shirts directly to customers worldwide? | Third-party online marketplaces expand reach. |
| A family-owned maple syrup company in Vermont currently sells their products within the state. They want to reach more customers across the country. Which e-commerce technology would allow the company to sell maple syrup online beyond their home state? | Integration with national shipping carriers National shipping integrations allow delivering products across the country. |
| An e-commerce site specializing in bespoke furniture experiences high cart abandonment rates. Which strategy optimizes cart completion rates? | A one-click checkout simplifies the buying process, reducing cart abandonment. |
| An e-commerce site with a diverse product range faces challenges in upselling. Which strategy would enhance the site's upselling capability? | Bundle deals encourage customers to buy more than one item. |
| An online bookstore sees a drop in customer engagement despite regular content updates. Which strategy targets customer re-engagement? | Targeted emails can effectively re-engage customers by providing personalized recommendations. |
| A beauty e-commerce site has a large amount of traffic but low conversion rates. Which strategy effectively converts traffic into sales? | Faster loading times improve user experience and can lead to higher conversions. |
| A sporting goods e-commerce site wishes to minimize product return rates. Which strategy minimizes product returns? | 360-degree views give customers a better understanding of the product, reducing the need for returns. |
| A brand focuses on understanding past consumer behavior on their social media platforms. Which type of analytics provides insights into historical data? | Descriptive analytics helps in understanding past behavior. |
| A business focuses on data-driven decisions to improve future social media campaigns. Which analytic tool recommends specific actions for future marketing campaigns? | Prescriptive analytics suggests specific actions to take. |
| A fashion brand collects information on past customer behavior and sentiment toward various types of social media posts. Which next step does prescriptive analytics recommend for campaign effectiveness? | Prescriptive analytics uses past and current data to recommend specific actions. |
| A restaurant chain's social media performance is stagnant despite various attempted strategies. A new analytics tool suite is acquired. Which analytics identify past strategy failures? | Prescriptive and diagnostic offers in-depth analysis of past failures and future recommendations. |
| A healthcare company wishes to move beyond tracking basic social media metrics to understanding patient sentiment and making actionable recommendations. Which type of analytics integrates sentiment analysis to drive actionable outcomes? | Prescriptive analytics considers current conditions and provides recommendations for ways to handle potential future scenarios. |
| A tech startup is focusing on heightening user interaction within its application. Which strategy enhances app engagement? | Targeting user behavior specifically enhances app engagement by optimizing user experiences. |
| A B2B enterprise wants to collaborate more closely with its suppliers. Which social media strategy facilitates B2B collaboration? | Private industrial networks focus on B2B. |
| A bookstore aims to boost weekday visits. Which strategy encourages weekday visits? | Announcing flash sales drives immediate visits, particularly on weekdays. |
| An e-commerce website wants to improve its organic search rankings. Which strategy will directly improve the website's position in search engine results? | SEO practices like optimizing meta tags and content will directly improve search rankings. |
| A startup wants to engage with its small but growing customer base. Which strategy allows the startup to maintain regular communication with its customers? | Email marketing enables regular and personalized communication with customers. |
| Which model of e-commerce revenue generation involves charging a fee to facilitate the exchange of information for a purchase? | In the transaction fee revenue model, companies generate revenue by executing transactions for buyers and sellers. |
| A company entered the e-commerce market by using the service provider business model. What does this business model involve? | A service provider offers online applications to consumers, such as photo sharing or data storage. |
| What is the significance of ubiquity as an e-commerce technology dimension? | Shopping is not limited to a specific time or place. Ubiquity refers to the fact that internet technology is available everywhere—at a consumer's workplace, home, and elsewhere. |
| The company knows it would be better if advertisements for trips were presented to consumers actively trying to find information about specific locations. Which strategy should be used to increase the conversion rate? | Behavioral targeting Search engine marketing targets consumers based on their entries into a search engine. |
| . Conversion rates for the retailer's website have been low, and they want to generate new sales from previous customers. Which conversion optimization strategy should be used in this situation? | Targeted email marketing Targeted email is a sales-oriented marketing tool for communicating with consumers directly when their contact information is known. |
| Which social media analytics tool is used within social customer relationship management (CRM) software? | Predictive analytics Social CRM software includes big data, predictive analytics, data mining, and data analytics. |
| Which activity is accomplished by means of the data collected by social customer relationship management (CRM) systems? | Identifying unprofitable customers Customer data is analyzed to identify buying patterns, create target market segments, and identify profitable customers. |
| An online retailer wants to determine how customers feel about a new product. What should the retailer use to accomplish this goal? | Sentiment analysis software mines text data to detect favorable and unfavorable opinions about specific subjects. |
| An online retailer would like to create a stronger sense of social media community for its customers. Which strategy should the online retailer use to accomplish this goal? | Real-time engagement initiatives Community can be built through interactive posts, user-generated content, and real-time engagement initiatives. |
| A fishing charter company would like to better obtain valuable consumer feedback. Which strategy should the company use? | A social network profile enables a company to interact with customers, obtain valuable consumer feedback, and learn more about what people think about its products. |
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chawk69