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marketing chapter 6

vocab

TermDefinition
consumer market market consisting of all people who make purchases for personal use
whoopies well-heeled older persons; the 50plus generation
baby boomers people who were born between 1946 and 1964
generation X People born between the years 1964 and 1980; also known as the baby bust generation
baby boomlet People born in the 80s and early 1990s (this generation peaked in 1991
disposable income Money left after taxes are taken out
discretionary income Money left after paying for basic living expenses such as food, shelter, and clothing
family life cycle Evolution of the family through traditional stages-single, newly married, full nest, empty nest, and sole survivor
industrial relating to or characterized by industry
derived market financial marketplace where traders buy and sell contracts, not the actual assets themselves.
derived demand Demand in one market that is based on demand in another; for example, demand in the industrial market is based on demand for goods and services in the consumer market
wholesalers Businesses that obtain goods from manufacturers and resell them to individual users, other wholesalers, and retailers
retailers Businesses that buy goods from wholesalers or directly from manufacturers and resell them to the final customer
Created by: Cfote27
 

 



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