click below
click below
Normal Size Small Size show me how
Marketing 1.1 m
| Term | Definition |
|---|---|
| Marketing | help customers understand why they would want or need to purchase your product |
| Goods | physical items that you buy - you can touch them |
| Service | an action that a person does for you that you pay for |
| focus of marketing | customer |
| Marketing Mix | Product, Price, Place, Promotion |
| Product | what you are selling |
| Price | the amount the customer pays |
| Place | Where and how the products get to the customers |
| Promotion | makes customers aware of your product |
| Discretionary income | amount of money left after paying your bills. (fun money) |
| distribution | transporting or delivering goods to customers |
| Demand | when customers want or need your product |
| competition | businesses that sell similar items |
| profit | making money after you pay your expenses |
| needs | essential things |
| wants | things you would like to have but aren't necessary |
| a computer is an example of a _______ | good |
| taking an Uber is an example of a: | service |