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Chapter 6 marketing

TermDefinition
Consumer market where individuals and households buy goods and services for their personal use
whoopies 80+ people
baby boomers 60-80 people
generation x 45-60 people
baby boomlet 33-45 people
disposable incomes the money left over after paying taxes and necessary expenses
discretionary income the amount of money left over after paying for taxes and all essential living expenses
Family life cycle a conceptual framework describing the stages families experience, including independence, coupling, parenting
industrial market a business-to-business market where companies buy goods and services for use in their own production, resale, or for the operation of their business
derived demand a demand for a commodity, service, etc. which is a consequence of the demand for something else.
wholesalers businesses that purchase products in bulk from manufacturers or producers and sell them in smaller, but still large, quantities to other businesses like retailers
retailers a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.
Created by: Mshaw27
 

 



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