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Digital Market

TermDefinition
Conversion The desired outcome taken by a user, in response to a promotion, for example, completing a purchase, a click through, signing up for an email list, subscribing to a newsletter.
Digital Marketing A comprehensive strategy that leverages online channels, platforms, tools, and methods to reach and connect with target audiences to promote products, services, and/or content.
Earned Media The attention or promotion given to your brand that you didn’t pay for.
Engagement The level of users’ interaction and involvement with a brand;s content, including: likes follows comments shares clicks, website scrolling and page views As well as the brad’s authentic responses and interaction with the users in return
Engagement Rate The number of people who interact with your product.
Impressions The total number of times a piece of content or an advertisement is displayed.
Key Performance Indicators (KPIs) a quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.
Mentions The number of times a brand, product, or topic is being discussed or referenced online.
Organic Digital Marketing Marketing that is not paid for.
Owned Media Any media created by a business (i.e. websites, blogs, social media profiles, video content).
Paid Digital Marketing Marketing that is paid for.
Paid Media Any media that a company pays for
Reach The number of unique users that view a piece of content or advertisement
Sentiment The overall tone (positive, negative, or neutral) associated with mentions and reactions, that represents a gauge of public perception.
Shared Media Any content that users share on social media platforms and/or other online communities
Created by: Zayden Gabby
 

 



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