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MKTG Exam 3

QuestionAnswer
form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything service
market offerings with a strong sensory or emotional component that plays out over time customer experiences
planning to spend substantial time and effort gathering info and making comparisons before making the purchase (ex: fridge) shopping product
consumer products with unique characteristics or brand identification for which a significant group of buyers is willing to make a notable purchase effort (ex: expensive car) specialty products
product quality has 2 dimensions level and consistency
most important question for product designers to consider while developing a product how customers would use and benefit from the product?
increased competition and clutter on retail store shelves means ____ must now perform many sales tasks from attracting buyers to communicating brand positioning to closing the sale packaging
group of products that are closely related bc they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges product line
adding more items within the present current range (coke vanilla, cherry, orange, zero) product line filling
when a company lengthens its product line beyond its current range (Marriot price conscious hotel) product line stretching
Created by: user-1994143
 

 



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