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Chapter 3
| Term | Definition |
|---|---|
| Business Mode | Structure upon which a business is based. |
| Certificate of Authenticity | document attesting that an item is genuine |
| Cloning: | creating an exact replica |
| Competitor | manufacturer or seller of a product or service that is sold in the same market as that of another manufacturer |
| Copyright: | Legal, exclusive right to a literary or artistic work |
| Exclusive Rights: | Not having to share a market. |
| Franchise: | Privilege or authorization granted by an organization. |
| Franchisee: | Person or organization granted a franchise. |
| Franchisers: | Person or organization that grants a franchise. |
| Idea Creation: | Originating an idea. |
| Mega-Business: | Very large business. |
| Patent | Government grant to exclusively make, use or sell a product for a specific period of time. |
| Survey | Activities that focus on the gathering of information. |
| Trade Show: | Gathering of people interested in the same product or line. |
| Trademark | Legal restriction on the name or logo assigned to a product. |