click below
click below
Normal Size Small Size show me how
typosa3
| Question | Answer |
|---|---|
| What is a key characteristic of advertising design? | It requires a more strategic approach rather than a purely creative one. |
| Which of the following is considered a primary asset created by a visual identity graphic designer? | A logo. |
| What skills are needed by a marketing designer? | Excellent communication, problem-solving, and time management skills. |
| What is a visual brand guideline? | A set of guidelines that describe best practices for visual branding and help ensure brand consistency. |
| What is a brand identity? | How an organization communicates its personality, tone, and essence. |
| What is the main focus of UI design in the context of graphic design? | The user's visual experience and the design of on-screen graphic elements like buttons and menus. |
| What is graphic described as, in the context of graphic design? | Relating to the written or printed word or symbols used in writing or printing. |
| What is the main purpose of visual identity graphic design? | To act as the face of a brand by communicating intangible qualities through images, shapes, and color. |
| To provide an incentive, marketing design should showcase a product in context, so a person can visualize how it can work for them. | True |
| A brand is defined as a brand identity, tone, and essence. | False |
| Advertising design is created as a sales tactic and is used for that purpose only. | True |
| Many designers specialize in a single type of graphic design, while others focus on a set of related types. | True |
| Web page design, theme design, game interfaces, and app design are all examples of user interface graphic design. | True |
| A value proposition is an informal way to get an idea of how a customer feels about a brand. | False |
| UI designers are the ones who determine how an app works, while UX designers focus on the visual elements. | False |
| What is a value proposition in advertising design? | A promise of value to be delivered, communicated, and acknowledged. |
| How does great marketing design build trust? | By addressing the fears and concerns a person may have about a product or service |
| What is a primary goal of marketing graphic design? | To promote a brand's products or services in a visually appealing way. |
| What is the main focus of advertising design? | The message, specifically an effective headline. |
| Advertising design is more focused on a creative approach than a strategic one. | False |
| What is a key characteristic of advertising design? | It requires a more strategic approach rather than a purely creative one. |
| Marketing graphic design focuses only on print-centered media. | False |
| Marketing design is primarily about convincing a consumer to purchase a product or service. | False |
| UI designers are team players who work closely with UX designers and UI developers. | True |
| UI designers only need graphic design skills; they do not need to know programming languages. | False |
| Many designers specialize in a single type of graphic design, while others focus on a set of related types. | True |
| In UI graphic design, what does a UI developer do? | Writes code to make the app work. |
| What is a key benefit of great marketing graphic design? | It increases conversions by providing a clear, easy path to action. |
| Which of the following is a tip for marketing graphic design? | Embrace white spaces. |
| What is a user interface (UI)? | How a user interacts with a device or application. |
| A user interface (UI) includes only the visual elements of a screen. | False |
| What is the role of market research and positioning in advertising design? | It is an informal way to get an idea of how the customer feels about your company and brand. |
| Graphic design is the art or profession of using design elements to convey information or create an effect. | True |
| What is design described as, in the context of graphic design? | The creative art of executing aesthetic or functional designs. |
| What is a UI designer's job? | To balance aesthetic appeal with technical functionality. |
| Consumer research is done on consumers' preferences, attitudes, loyalty, usage, and behavior in a market. | True |
| According to the document, what do designers need to be in an constantly changing industry? | Adaptable and lifelong learners. |
| The style of advertising design is often fancy, with a focus on design over the message. | False |
| Project scope includes the message, media, and merchandise of an advertising project. | True |
| One of the top benefits of marketing design is that it helps build trust by showcasing the product in a real-world context. | True |
| A UI designer's job is to balance aesthetic appeal with technical functionality. | TRUE |