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vocab chpt 6
| Question | Answer |
|---|---|
| consumer market | refers to the marketplace where individuals purchase goods and services for personal consumption rather than for resale. |
| whoopies | Celebration: It is often used as an exclamation to express joy or excitement, similar to "whoopee" |
| baby boomers | refer to individuals born between 1946 and 1964, a demographic that significantly influences market trends. |
| generation x | refers to individuals born between 1965 and 1980. They are often characterized by their independent, resourceful, and self-sufficient nature. |
| baby boomlet | refers to a generation of consumers born between 1977 and 1994, following the baby boomers. |
| disposable income | It includes both necessary spending on essentials like food and rent and discretionary spending on leisure and luxury items. |
| discretionary income | defined as the amount of income that remains after an individual or household has paid for essential expenses such as taxes, food, utilities, and housing. |
| family life cycle | refers to the various stages that a typical family goes through over time, influencing their purchasing behavior and marketing strategies. |
| industrial market | consists of organizations and individuals that acquire goods and services for the production of other products or services that are sold, rented, or supplied to others. |
| derived demand | refers to the demand for a good or service that arises from the demand for another related good or service, playing a crucial role in marketing and supply chain dynamics. |
| wholesalers | a merchant middleman who purchases goods in large quantities from manufacturers or producers and resells them to retailers, other merchants, or industrial users. |
| retailers | the one who sells goods/services directly to consumers for their personal or non-business use. Retailers are business entities which act as an intermediary between producer & consumer of goods. |