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MKTG 250 Exam 2
| Organizational Buyers | Companies that buy goods and services for their own use or for resale are referred to as |
| Demand for consumer products and services | Derived demand means the demand for industrial products and services are driven by |
| Achieve its own objectives | An organization buys products and services for one main reason, which is it |
| Long-Term contracts are often prevalent | Which of the following characterizes organizational buyer-seller relationships |
| A reorder of an existing product or service from a list of acceptable suppliers is referred to | As a straight rebuy |
| Italy currently has a limit on the number of motorcycles that can be imported from japan | Quota |
| Unilever markets it's Snuggle fabric softener differently to different parts of the world | Unilever is a multinational firm |
| Global market entry strategy where company produces goods in one country/sells them in another | Exporting |
| The strategy of selling virtually the same product in other countries is referred to as | Product extension |
| The first step of the marketing research approach is to | Define the problem |
| Define the problem | Setting research objectives and identifying marketing actions take place during which step |
| The facts and figures related to a research problem are referred to as | data |
| All of the following are sources of primary data except | Governmental publications |
| The field of marketing that studies the brain and its response to marketing stimuli is | Neuromarketing |
| Market segmentation is aggregating prospective buyers into groups with common needs and will | Respond similarly to marketing action |
| A market-product grid is a framework to relate the market segments of potential buyers to | Products offered/ Potential marketing actions/ organization |
| My Twinn makes dolls that look like a photograph of young girls. This is an example of | Mass customization |
| Region and city size are both variables used to employ _____ segmentation | Geographic |
| Product positioning refers to | The place a product offering occupies in costumers minds |
| A product that has tangible attributes that a consumer's five senses can percieve is | A good |
| in terms of price, which of the following types of consumer product would be relatively cheap? | convenience product |
| Which of the following type of product would stress price, availability, and awareness | Convenience |
| Product mix refers to | all of the different product lines offered by organization |
| The stage that launches a new product in full-scale production and sales is referred to as | commericalization |
| PC Penny's buys what | paper to create inserts and direct mail |
| Direct selling = | Rule |
| What is the pepsi question | which do you prefer? |
| What are the leading country's in global market trade | United States, China, Germany |
| Do you always need to segment | No, there are times you don't need to segment |
| What is the line to action | Segmentation and target market |
| What are the two types of goods | nondurable and durable |
| What is information technology | Computing resources that collect, store, and analyze data |
| What is data mining | Examining large data bases to find standard relationships in purchasing patterns |
Created by:
SWiedeman