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NEWMEDIA MIDTERMS
| Question | Answer |
|---|---|
| M1 | |
| New media platforms create virtual worlds that engage the audience in an environment created with computer graphics and digital videos. | True |
| Users of new media can use the internet to download or upload data. | True |
| In traditional media, audiences are passive and they only receive content. Unlike in old media, they are participative and have platforms to share their opinions. | False |
| Users of the new media can have an immersive experience into a virtual life that is simulated through printed technology. | False |
| Digital computing can be thought of as a way to massively speed up manual techniques that already exist. | True |
| Information has become digitalized. It is converted, stored, and transmitted as binary codes, a series of 1s and 0s, thus allowing a faster encoding, transferring, and decoding of media. | True |
| Several media have merged and converged to develop new media. New media operate dependently. | False |
| Professor and new media theorist Lev Manovich describes new media as being native to computers or relying on computers for distribution. | True |
| In new media, anyone can produce content that the public can consume. Unlike in alternate media, only few can. | False |
| Users of new media can use the internet to download or upload data. | True |
| __________ is the study of various social phenomena associated with the internet and other new forms of network communication | Cyberculture |
| _________ is concerned with the new possibilities that network communication technologies and all forms of computing present. | New Media |
| New media allows automation for media operations to produce multiple versions of the same object. | True |
| Digital media as the encoding of modernist avant-garde; digital media as post-media or metamedia. It represents the new avant-garde, which is no longer concerned with seeing or representing the world in new ways | False, New Media |
| The new media has fostered a participatory culture. They allow consumers to be involved and to interact with producers of media content and even blur the roles between a consumer and a producer. | True |
| Users can access media content anytime in traditional media. Unlike in new media, people have to wait. | False |
| A ________ is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. | storyboard |
| A ______ allows a writer to categorize the main points, to organize the paragraphs into an order that makes sense, and to make sure that each paragraph/idea can be fully developed. | Outline |
| New media becomes a combination of old data and new data | True |
| Information has become digitalized. It is converted, stored, and transmitted as binary | True |
| New media is digital data that can be manipulated by software. This allows automation for media operations to produce multiple versions of the same object. | True |
| Chunking is similar to brainstorming, but it is designed for visual learners and thinkers. To “chunk,” put a main idea in the middle of the page, perhaps in a bubble or circle. | False |
| M2 | |
| What clause expresses a complete thought and sentence that can stand on its own? | INDEPENDENT CLAUSE |
| What structure is the noun-verb object approach? | ACTIVE VOICE |
| What occurs when adverbs are placed between the sign of the infinitive "to" and the infinitive itself? | SPLIT INFINITIVES |
| What length of sentence has 17 to 23 words that has solid inherent pace? | MEDIUM |
| What do reporters, editors and news directors in print, online and broadcast journalism use? | AP STYLEBOOK |
| When does a pronoun agree in numbers? | PRONOUN ANTECEDENT AGREEMENT PROBLEMS |
| Why should we write in active voice? | Because it is shorter, clearer and strengthens the sentence. |
| What sentence error is being occurred when too many words and phrases are being pieced altogether? | RUN-ON SENTENCES |
| What helps the sentence have balance, rhythm, and unity? | PARALLEL CONSTRUCTION |
| What spells out the number? | NUMERALS |
| Grammar and style enhance trust between writer and reader, improve understanding of the readers, and provide consistency that helps readers. | true |
| Refers to a person, place, or thing. | Common noun |
| Refers to a specific person, place, or thing. | Proper noun |
| Takes the place of a noun | Pronouns |
| Describes or modify nouns and pronouns | Adjective |
| Interjections join words, phrases, or clauses. | False |
| You're is a possessive pronoun. | False, your |
| To "lose" something is to misplace or miss it. "Loose" refers to something that is free, slack, or not tight enough. | True |
| When you are referring to something that belongs to more than one person, use____ | Their |
| When referring to a location, use____ | There |
| ________is a verb. _________is usually a noun. | Affect, effect |
| Sentence error wherein the writer misuses the comma by placing it between two complete sentences. | Comma splice |
| M3 | |
| Headlines about events in the recent past are written in what tense to give readers a sense of immediacy and drama? | present |
| Replace will with_____. Stories about events in the future tense use ______ in place of will, mostly because it shortens the headline. | to |
| When writing headlines, you can use numerals instead of spelling out numbers to save character space. | True |
| Totally omit end punctuations such as period, exclamation, and question mark when writing headlines. | False |
| In using attributions in headline, the ________is used when the source appears first, and a _______when the source comes after. | Colon, Comma |
| To write a good headline, stick to the basics and achieve the headline's primary purpose: | Summarize and Inform |
| If an article is longer than 350 words, use subheads to break up the presentation, to offer visual relief and to guide the readers through the story. | True |
| Is a key phrase, quotation, or excerpt that has been pulled from an article and used as a page layout graphic element. | Pull Quote |
| An opening paragraph that gives the audience the most important information in a clear and concise manner, while still maintaining the readers' interest. | Lead |
| Refers to breaking up text and multimedia content into smaller chunks to help users process, understand, and remember it better. | Chunking |
| Hyperlinks should not be the same size as the main body text. | False |
| When using hyperlinks, readers should be able to successfully predict what they will find by clicking or touching, enabling them to decide whether to visit now, later, or not at all. | True |
| Hyperlinking should not be regarded as a way to get a reader to the most relevant information that the reader might be interested in. | False |
| This allows the audience to read the most crucial details quickly so they can decide whether to continue or stop reading the story | inverted pyramid style |
| When quoting in a headline, use_____quotes. | Single |
| Short burst of text that grabs attention and leads to another layer or level of information. | Teaser |
| M4 | |
| Built upon a clearly defined, highly structured set of rules and regulations that have been woven into society over time. | Law |
| Based upon the unique values of societies, organizations, and individuals. They are highly subjective and may be situational | Ethics |
| The oldest organization representing journalists in the US that declares the four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media. | Society of Professional Journalists |
| In her book The Weblog Handbook, Rebecca Blood says that if a statement is just a speculation, it can be published as fact too. | False |
| Mobile devices, digital tools and wireless technology have created _____ of media that allow everyone an immediate online presence and voice. | democratization |
| The seamless convergence of point, shoot, edit, and share provided new avenues for creating and delivering content, but also presents unique ethical challenges for producers. | True |
| One method of ethical decision-making is by asking, "What decision will result in the greatest good for the greatest number of people?" | end-based |
| One method of ethical decision-making is by asking, "What is the universal right decision?" | rule-based |
| One method of ethical decision-making is by asking, "How would you want to be treated if you were at the center of this controversy?" | care-based |
| An alternative approach to ethical decision-making is to apply _____. This is through consulting your conscience, seeking alternatives, and conducting an ethical dialogue with all involved parties | three-step Bok model of conflict resolution to an ethical dilemna |
| Another approach to resolving an ethical dilemma in digital media is to apply _____, a framework that utilizes facts, values, principles, and loyalties. | Potter model of moral reasoning |
| Public and malicious "imputation of a vice or defect, crime, real or imaginary that can cause the contempt, discredit or dishonor of a person by means of printing, writing, engraving, theatrical exhibition, lithography and others. | libel |
| Public and malicious "imputation of a vice or defect, crime, real or imaginary that can cause the contempt, discredit or dishonor of a person verbally made. | slander |
| Any official text of a legislative, administrative, or legal nature, as well as any official translation thereof is not protect under the copyright law. | True |
| The fair use of a copyright work for criticism, comment, news reporting, teaching, including multiple copies for classroom use, scholarship, research, and similar purposes is not an infringement of copyright. | True |
| The _____ tells us what we must do. ______ tells us what we should do. | Law, Ethics |
| Readers should judge for themselves, they deserve access to all the facts. Thus if a material exists online, link to it when you reference it. | True |
| It's not your responsibility to correct any misinformation written in earlier posts or entries as they are already published online. | False |
| Enshrined in the _____ is the freedom of speech and freedom of the press. Specifies, "no law shall be passed abridging the freedom of speech, of expression, or of the press, | 1987 Constitution of the Philippines |
| Intangible incorporeal right to certain literary, scholarly, scientific, and artistic productions granted by statute to the author or creator of the work, specified in the Republic Act No. 8293, otherwise known as the_____ | Intellectual Property Code of the Philippines |
| M5 | |
| Also called writing for the web, is the process of writing online content. | web copywriting |
| Writers for traditional media need to write more tightly than they do in web, keep a sharper focus on their main idea and work to promote their content across multiple media platforms. | False |
| Traditional media provides many tools that the web does not have. | False |
| It is the written content and the most common and important type of content on the internet. | Copy |
| It engages readers, provides them with the information they seek, and even convert readers into customers. | Website Copy |
| These pieces run fairly short, usually fewer than 400 words, and may contain links to other similar pages in a carefully laid out design. It provides quick answers to people looking for information. | Middle-form web copy |
| Used in article-length pieces such as blogs, web features, and opinion pieces. | long-form web copy |
| Refers to the order of the elements of a piece of writing. This means the way material is distributed on the pages so they will be linked effectively and follow a logical pattern appropriate to the topic. | arrangement |
| The pattern writers use to arrange their content. | structure |
| Explain things in chronological order or step by step. Each step in the process could occupy a separate page on the website. Examples of this are cooking recipes and how-to instructions. | time |
| It is the structure that shows how the parts come together to form a whole. Each part of the content occupies a separate page on the site. | space |
| Put things in categories to show how they are distinctive. Each category of material or information occupies a separate page on the site. It is the most popular web structure. | classification |
| Shows how things are linked together. | relationship |
| Compares the differences between any two items. One page lists the elements of each item you are comparing, while another page lists the similarities between them. | analogy |
| Refers to word choice, sentence structure, tone, and voice in web copywriting. | style |
| With passive voice, the audience can easily visualize the agent (subject) taking the action (verb) on the object. | False |
| Use the third person in writing so that the audience will feel as though they are in a conversation with the author. It creates a connection and keeps the reader on the web page reading the whole copy. | False |
| A _____ is a brainstorming statement that specifies exactly what the writer wants the audience to think, believe, feel, or do as a result of reading the blog. | residual message |
| Number or trigger word + adjective + keyword + promise is the formula in writing the headline | True |
| The word "blog" is a contraction of ______ | WEB LOG |
| Writers for web should treat each piece of writing they put on the web as new content and tell stories in a writer-centric way. | False |
| Writers can speak directly to the audience by writing active sentences that directly address them. This is called an _____ that works well when giving instructions. | Imperative Sentence |
| Blogs can be artistic, academic, or professional but never personal. It is a unique form of online publishing that creates opportunities only for producing knowledge and sharing research. | False |
| A _____ is viewed as having its own personality since audience members are addressed individually. | Social Media Copy |
| M6 | |
| This refers to the group of individuals who come together based on common interests, values, and characteristics. | community |
| This talks about the people's common practices, work-life ethics and practices, professional experiences, and beliefs. | culture |
| Means that the social media specialist creates original content depending on a particular goal that will be shared with an intended audience. | content-creation |
| Refers to the gathering of existing information related to a topic relevant to your niche and sharing them with the audience. | content curation |
| This structuring copy formula illustrates a problem, describe life without the problem, and then gives the reader "a way to go there" | before-after-bridge |
| This structuring copy formula describe life if the problem persists and present a solution. | problem-agitate-solve |
| This structuring copy formula is a well-known strategy for selling that works well for short-form social media writing | features-advantages-benefits |
| This structuring copy formula gets the audience's attention, show them fresh, interesting information, demonstrates the benefits of the solution, and asks for a response | attention-interest-desire-action |
| This structuring copy formula presents the brand, product, or service, then a chain of facts, reasons, benefits, finished with action. | star-chain-hook |
| Descriptive characteristics about the types of people a social media specialist wishes to target. It includes age, income, location, gender, educational level. | demographics |
| Charts the attitudes, opinions about current issues, ethical/moral values, decision making, philosophical or religious concepts | psychographics |
| Focuses on hobbies, activities, preferences and tastes such as in art, food, music, movies, and other media | lifestyle segmentation |
| Consists of short update messages with visual element written and produced by the social media writing and production team. Their length does not exceed two sentences but may vary depending on the social media platform. | original content update |
| Planned and unplanned reposts gathered from different sourced materials. | curated content |
| Always hashtag the name of the brand | False |
| Content creation involves collecting and strategically selecting content from various sources that may be relevant for the key audiences. Its purpose is to provide audiences with useful information that not only resonates with them, . | False |
| Refers to a summary of what a social media specialist plans to do and hopes to achieve on social media | social media campaign |
| Made up of specific types of people who are most likely to buy a client's product or service or the particular people with whom a client wants to initiate or maintain a beneficial relationship. | Target Audience |
| It specifies the content that will be posted on the client's social media channels and the frequency of the posts along with a calendar that shows times during the week a post will be created. | social media content plan |
| Provides the source of most of the social media promotions. Its length depends on the social media channel used. The copy runs from 100 to 250 words. | original feature content |
| Embodies the personality characteristics that are unique, memorable, and authentic to the brand. It must be aligned with how others perceive the company, organization, or person. | brand voice |
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