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Stack #4538564
| Question | Answer |
|---|---|
| Arrival | an act of arriving; a coming |
| Assurance | a promise or guarantee intended to give confidence, a feeling of self-confidence, and in a business context, a service provided by professionals to enhance confidence in information |
| Customer lifetime value (CLV) | a metric that estimates the total revenue a business can expect from a single customer throughout their relationship |
| Customer orientation | a business strategy that prioritizes the needs and wants of customers, focusing on providing value and a positive experience to build loyalty and satisfaction |
| Departure | the act of leaving a place, such as a flight's or train's scheduled departure time |
| Empathy | the ability to understand and share the feelings of another person by stepping into their shoes and seeing the world from their perspective |
| Guest Cycle | explains the stages of a hotel guest's experience, typically including Pre-arrival, Arrival, Stay (or Occupancy), and Departure |
| Loyalty programs | marketing strategies that reward customers for repeat purchases to encourage brand loyalty |
| Moment of truth | can refer to several things, most notably the American game show where contestants answer personal questions to win money, the concept of a critical interaction with a brand in marketing, |
| Occupancy | the act of using or possessing a place, and the classification of a building's use for safety and legal purposes |
| Pre-Arrival | any actions or preparations completed before a specific event, such as booking a hotel, gathering travel documents, or preparing for an emergency |
| Reliability | the quality of being dependable and consistent, meaning something consistently produces the same results under the same conditions |
| Responsiveness | the quality of having a reaction to something or someone, especially a quick or positive reaction |
| Service recovery | the process of addressing a customer's negative experience to restore satisfaction and loyalty |
| SERVQUAL | a research tool and model used to measure and improve service quality by assessing the gap between customer expectations and perceptions |
| Tangibility | the quality of being perceptible by the sense of touch |
| Total quality (TQ) | the continual process of detecting and reducing or eliminating errors in manufacturing |
| Total quality management (TQM | an organization-wide management approach that integrates customer focus, employee involvement, and continuous improvement to achieve long-term success |