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Chapter 2: Travel
Marketing to the Travelling Public
| Term | Definition |
|---|---|
| Active Sport Tourism | travelling away from one's home environment specifically to actively participate in a sport or physical activity. |
| Allocentric Travelers | an outgoing, confident, and adventurous individual who seeks new and novel experiences |
| Business Tourism | traveling away from one's home and usual environment for professional purposes |
| Corporate Hospitality Event | a company-organized social event where business and entertainment merge to build and strengthen relationships with clients, partners, and employees |
| Demographics | statistical data relating to the population and particular groups within it. |
| Destination | being a place that people will make a special trip to visit. |
| Economic Leakage | the process by which money leaves the circular flow of an economy |
| Geotagging | the practice of using geotags to assign a geographical location to a photo or video, a posting on social media, etc. |
| Insta Tourism | a form of travel driven by social media, where people visit destinations primarily to capture aesthetically pleasing images for platforms like Instagram. |
| Market Segmentations | the strategy of dividing a large, broad market into smaller, distinct groups of consumers with shared characteristics |
| Mass Tourism | organized, large-scale movements of tourists to popular destinations |
| MICE | stands for Meetings, Incentives, Conferences and Exhibitions. It refers to a group of tourism that plans, books and organises conferences, seminars and other events |
| Mid-Centric Travelers | a type of tourist, based on Plog's Model of Tourist Behavior, who fall between the adventurous allocentric and comfort-seeking psychocentric traveler types. |
| Nostalgic Sports Tourism | traveling to relive and reconnect with past positive experiences and memories associated with sports |
| Passive Sports Tourism | when people travel away from home to watch a sporting event rather than participate in it |
| Plog’s Model | categorizes tourists on a spectrum from psychocentric to allocentric, based on their travel preferences and personalities. |
| Psychocentric Travelers | prefer familiar, comfortable travel experiences and tend to visit similar, well-known destinations repeatedly |
| Psychographics | the study and analysis of the psychological traits of people, such as their attitudes, values, interests, lifestyles, and personality. |
| Target Market | a particular group of consumers at which a product or service is aimed. |
| Typology | a classification according to general type, especially in archaeology, psychology, or the social sciences. |
| Virtual Tourism | the act of exploring tourist destinations and attractions through digital technology |
Created by:
Sbowers26