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SUPA consumerism
| Question | Answer |
|---|---|
| TikTok algorithmm | sees what kind of videos you interact with (metadata) data of gender/age/status video choices geared towards your preferences |
| 3rd party doctrine | user agreement take all of your data + content lose the rights to your photos and videos once you post them agreement to hand over this data in return of being able to use this service |
| Influencers | Have us trust them (about a product/service/content) parasocial relationship One-sided bond with an individual trust on a specific niche |
| Influencers marketing | using their credibility and relatability to sell you on a certain product target you towards their goal how to create appealing content to help sell a product |
| Strategies to rationalize spending | - create wishlists - curate our feed - financial therapy (putting trust in a profesional - limit social media use - create a budget - track your triggers - turn off notifications |
| 50-30-20 plan | 50 for needs, 30 for wants, 20 for savings and debt repayment can still buy our wants and save our money, but do it in a responsible way |
| Bandwagon effect | Following what everyone else is doing because you do not want to miss out (FOMO) |
| Storytelling manipulation | use of meaningful stories to form a connection with consumers - can create optimism bias - Ex: Toyota commercial: “well if I buy this car then the world will become a healthier and better place” |
| Lining influence | - connects to conformation bias - tendency to work with or collaborate with others who you like - Ex: if someone gives you a compliment, you are more likely to pick them as your partner then someone who doesn’t compliment you |
| Commitment and Consistency Influence | abandon this idea = waste your money we feel a need to stay consistent with previous choices - sunk cost fallacy + status quo bias |
| Authority influence | People accept or follow someone because they see that as an expert who has status Overvalue authority positions and undervalue logic |
| Social Proof | “Everyone else is doing it” people look to the actions and behaviors of others to guide their own decisions especially in situations of uncertainty influenced by belonging to group or community - cognitive bias = herd behavior - bandwagon effect |
| Reciprocity | Tendency to feel obligated to return a favor of kindness makes you feel like it's wrong to let someone help you and not return the favor |
| Scarcity | Connects to loss aversion feeling the impact of a loss more than a win Prevent losing something > gain something limited supply makes people feel a sense of urgency to get it (FOMO) |
| Dark patterns | ways that companies mislead/trick consumers into doing something they do not want to do how does a user interact with a product/service |
| Hidden costs | unexpected fees or expenses that were not initially advertised in a purchase or plan |
| Countdown timers (false urgency) | used in marketing to create false urgency Creates a fake time limit (sale ends in 5 minutes!!) Pressures consumers by triggering FOMO Countdown deal for a limited time |
| Confirmshaming | when designers use manipulative language and emotionally charged design to make you feel really guilty about cancelling a service or leaving Ex: Duolingo (owl cries when you leave) |
| Disguised Ads | ads made to look like normal content or buttons Ex: a download button that actually installs a different program Goal: trick users into clicking ads |
| Forced Continuity | free trials that automatically charge your card without clear warning Ex: try free for 7 days, then auto renews monthly Goal: keep users subscribed by default |
| Roach Motel | easy to sign up but difficult to cancel Ex: streaming sites requiring multiple steps or calls to cancel Goal: make it frustrating to leave |
| Bait and switch | - illegal action of advertising something and substituting it for a different product |
| Trick questions | confusing wording leads to unintended actions Ex: uncheck this box if you do not want to receive no emails Goal: create ambiguity that favors the company |
| Sneak into Basket | adds extra items or upgrades to your cart automatically Ex: a pre selected donation or insurance add-on Goal: increase order value without explicit consent |
| Privacy Zuckering | designers combine all of these different techniques to get people to reveal more info about themselves than they intended to |
Created by:
user-1979466