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М.3-13 segmentacija

strategije i konkurencija

QuestionAnswer
Kakva može biti konkurencija? Lojana i nelojalna
Opiši lojalnu konkurenciju? Može biti cenovna i necenovna
Opiši nelojalnu konkurenciju? Zabranjena zakonom ne sme se u reklama spominjati konkurencija u negatvnom kontekstu
Koje se strategije koriste kod segmentacije potrošača? STRATEGIJA NEDIFERENCIRANOG MARKETINGA STRATEGIJA DIFERENCIRANOG MARKETINGA STRATEGIJA KONCENTRISANOG MARKETINGA MEŠANA STRATEGIJA
Šta je segmentacija tržišta? Segmentacija tržišta je podela potrošača na grupe prema ponašanju na tržištu, potrošač kada kupi robu postaje kupac.
Koji su kriterijumi za segmentaciju - podelu potrošača demografski socijalno-ekonomske geografske psihološke
Navedi kriterijume za podelu potrošača po socijalno- ekonomskim pokazateljima nivo obrazovanja - zanimanje - visina dohotka – određuje kupovnu moć – životni standarad
Created by: sladjana2
 

 



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