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ch 2 travel

marketing to the travel public

TermDefinition
active sports tourism when a person travels to actively participate in their chosen sport
allocentric travelers adventurous and outgoing individual who seeks unique experiences and prefers less-developed destinations over typical tourist sp
business tourism involves traveling for work-related activities and plays a significant role in the global economy.
corporate hospitality events The idea is, your business will pay for the event and invite people you want to build relationships with.
demographics examines and measures the dimensions and dynamics of populations
destinations the place to which someone or something is going or being sent:
economic leakage the outflow or loss of income from an economic system.
geotagging assign a geographical location to a photo or video, a posting on social media
insta tourism the phenomenon where individuals use Instagram to promote or research travel opportunities.
market segmentations the process of dividing a broad target market into smaller, more defined segments of consumers
mass tourism the organized movement of large numbers of tourists to popular destinations.
MICE stands for Meetings, Incentives, Conferences, and Exhibitions.
mid-centric traveler's characterized as someone who is not particularly adventurous but is open to new experiences.
nostalgic sports tourism the travel experience that involves visiting historical sites, venues, and memorabilia associated with sports events.
passive sports tourism the act of traveling to a destination primarily for the purpose of watching sporting events or participating in spectating activities
plogs model that people’s travel preferences are determined by their personality traits, values, and life experiences.
psychographics travelers the classification of travelers based on their personality traits and motivations,
psychographics the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
target marketing the process of reaching out to particular market segments of your potential customers or your existing audience.
typology a classification according to general type, especially in archaeology, psychology, or the social sciences:
virtual tourism the use of technology to artificially enhance or create a tourism experience.
Created by: Mollymakayla
 

 



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