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ch 2 travel
marketing to the travel public
| Term | Definition |
|---|---|
| active sports tourism | when a person travels to actively participate in their chosen sport |
| allocentric travelers | adventurous and outgoing individual who seeks unique experiences and prefers less-developed destinations over typical tourist sp |
| business tourism | involves traveling for work-related activities and plays a significant role in the global economy. |
| corporate hospitality events | The idea is, your business will pay for the event and invite people you want to build relationships with. |
| demographics | examines and measures the dimensions and dynamics of populations |
| destinations | the place to which someone or something is going or being sent: |
| economic leakage | the outflow or loss of income from an economic system. |
| geotagging | assign a geographical location to a photo or video, a posting on social media |
| insta tourism | the phenomenon where individuals use Instagram to promote or research travel opportunities. |
| market segmentations | the process of dividing a broad target market into smaller, more defined segments of consumers |
| mass tourism | the organized movement of large numbers of tourists to popular destinations. |
| MICE | stands for Meetings, Incentives, Conferences, and Exhibitions. |
| mid-centric traveler's | characterized as someone who is not particularly adventurous but is open to new experiences. |
| nostalgic sports tourism | the travel experience that involves visiting historical sites, venues, and memorabilia associated with sports events. |
| passive sports tourism | the act of traveling to a destination primarily for the purpose of watching sporting events or participating in spectating activities |
| plogs model | that people’s travel preferences are determined by their personality traits, values, and life experiences. |
| psychographics travelers | the classification of travelers based on their personality traits and motivations, |
| psychographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. |
| target marketing | the process of reaching out to particular market segments of your potential customers or your existing audience. |
| typology | a classification according to general type, especially in archaeology, psychology, or the social sciences: |
| virtual tourism | the use of technology to artificially enhance or create a tourism experience. |