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Ch 2 Tourism
Marketing to the Traveling Public
| Question | Answer |
|---|---|
| Active Sports Team | Travelers choosing tourism destinations known for a specific sport or outdoor activity. |
| Allocentric Travelers | A tourist who seeks new experiences and adventure in a wide range of activities. |
| Business Tourism | A more limited and focused subset of regular tourism. During business tourism, individuals are still working and being paid, but are doing so away from both their workplace and home. |
| Corporate Hospitality Event | business's strategic way of entertaining and showing appreciation to valued clients, stakeholders, or employees through various experiences like exclusive sporting events, concerts, or fine dining |
| Demographics | statistical data relating to the population and particular groups within it. |
| Destination | the place to which someone or something is going or being sent. |
| Economic Leakage | the portion of tourism revenue that leaves the host destination's economy due to payments for imported goods and services, profits sent to foreign-owned companies, and wages paid to non-local staff |
| Geotagging | the process of adding geographical (GPS) coordinates to media like photos, videos, and websites, enabling users to pinpoint a location on a map |
| Insta Tourism | phenomenon by which an area sees an increase in tourism, often to the point of overtourism, due to exposure on social media and the resulting desire created in others to recreate the images they've seen on Instagram or TikTok. |
| Market Segmentations | the strategic process of dividing a broad market into smaller, more manageable groups of consumers who share similar characteristics, needs, behaviors, or preferences |
| Mass Tourism | the large-scale, organized travel of many people to popular destinations, often at the same time, using standardized packages that include transportation, accommodation, and activities |
| MICE | a segment of business tourism focused on Meetings, Incentives, Conferences, and Exhibitions, where groups of people travel for professional and commercial purposes. |
| Mid-Centric Travelers | a tourist who falls in the middle of the spectrum between allocentric (adventure-seeking) and psychocentric (familiarity-seeking) travelers |
| Nostalgic Sports Tourism | traveling to older stadiums, ballparks, and arenas that have been the sites of historic sports moments |
| Plogs Model | describes how destinations appeal to different types of tourists—allocentrics (adventurous, novel-seeking) and psychocentrics (preferring familiarity, comfort)—along a continuum |
| Psychocentric Travelers | a person likely to choose familiar experiences in their travel decisions |
| Psycographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. |
| Target Market | a specific group of consumers that a business aims to reach with its products, services, and marketing efforts because they are most likely to be interested and make a purchase |
| Typology | a system of classification used to organize things according to similar or dissimilar characteristics |
| Virtual Tourism | digital experiences of travel destinations using technologies like virtual reality (VR), augmented reality (AR), and 360-degree videos, allowing users to "visit" places without physical travel |
| Passive Sports Tourism | a form of sport tourism focused on spectating events rather than participating in sports |
Created by:
gdelong267