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Chapter 2 travel
Marketing to the Traveling Public
| Term | Definition |
|---|---|
| active sports team | a group of individuals who play a competitive sport together, sharing common goals and working collaboratively to achieve success |
| allocentric travelers | adventurous, self-confident individuals who seek novel experiences, explore new and unusual destinations, and enjoy cultural exchange and cultural experiences |
| business tourism | travel by individuals for work-related purposes, including attending conferences, trade shows, meetings with clients, or corporate retreats and incentive trips |
| corporate hospitality event | a company's organized effort to entertain and foster relationships with valuable clients, partners, or employees by providing exclusive experiences, often involving food, drinks, and access to premium entertainment like sporting events or concerts. |
| demographics | statistical data relating to the population and particular groups within it. |
| destination | the place someone is traveling to, or the final point a thing or person is being sent |
| economic leakage | the withdrawal of money from a local or national economy, reducing the funds available for domestic spending and investment |
| geotagging | the process of adding geographical location information, such as GPS coordinates (latitude and longitude), to digital content like photos, videos, and online posts |
| insta tourism | a form of travel driven by visual social media platforms like Instagram, where destinations are visited to capture and share "insta-worthy" photos and videos to gain likes and followers |
| market segmentations | the process of dividing a large, broad market into smaller, more defined groups or "segments" of consumers who share common characteristics, such as demographics, needs, behaviors, or values |
| mass tourism | the movement of large numbers of people to popular destinations, often at the same time, and is characterized by standardized, affordable package deals that cater to a broad clientele, including the working class |
| MICE | Meetings, Incentives, Conferences, and Exhibitions, |
| Mid-centric Travelers | a balanced type of tourist who falls between the more adventurous allocentric traveler and the familiar-seeking psychocentric traveler |
| nostlagic sports tourism | traveling to a sports-related destination, such as a historic venue, a museum, or a location from a famous sports movie, to connect with positive memories and emotions from the past related to a particular sport or team |
| passive sports tourism | a form of tourism where visitors travel to a destination primarily to watch and spectate a sporting event rather than participate in it |
| plogs model | defines tourist typologies on a continuum from allocentric (adventurous, seeking new experiences, preferring exotic destinations) to psychocentric (comfort-seeking, preferring familiar, structured experiences). |
| psychocentric travelers | a person who prefers familiar and comfortable travel experiences, favors known destinations, stays in familiar accommodations, and enjoys predictable activities. |
| psychographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research |
| target market | a particular group of consumers at which a product or service is aimed. |
| typology | the way in which constituent parts are interrelated or arranged. |
| virtual tourism | to travel often in real time on the internet with many others, so transcending geographical and often social distance |
Created by:
mdelmonte