Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Advertisemnent
| Question | Answer |
|---|---|
| What is one way packaging adds value to products? | It makes products more attractive and easier to handle. |
| 2. What is one negative aspect of packaging? | It increases the cost of the product. |
| 3. How can packaging cause environmental harm? | It creates pollution and waste. |
| 4. Give an example of a product packaged in glass containers. | Coffee, bottled milk, and other drinks. |
| 5. State one product that uses paper boxes. | Tea, tissues, or biscuits. |
| 6. What type of packaging is used for flour and agricultural products? | Hessian sacks. |
| 7. Cement and sugar are commonly packaged in what material? | Paper sacks and bags. |
| 8. Name two products packaged in metal cans. | Tinned fruit and canned vegetables. |
| 9. Give one use of plastic in packaging. | Food containers or carrying goods from supermarkets. |
| 10. What type of packaging is used for transporting goods in bulk? | Cardboard and wooden boxes. |
| 11. What is branding? | A way for a firm to establish a position in the market and make products easily recognised. |
| 12. Give one example of a globally recognised brand. | Coca-Cola. |
| 13. How is Coca-Cola recognised apart from its logo? | By the shape of the bottle and the taste of the product. |
| 14. Why is branding important for consumers? | It helps them easily evaluate and recognise products. |
| 15. What is the logo of Grace Foods? | “Quality foods since 1922.” |
| 16. Why do consumers trust Grace Foods products? | Because of its strong brand image built over many years. |
| 17. What is as valuable as the products themselves? | The brand. |
| 18. What does a strong brand image give to consumers? | Confidence in the product. |
| 19. How does branding benefit a firm? | It creates customer loyalty and recognition. |
| 20. What does branding present to satisfied consumers? | A wide range of products under one brand. |
| 21. Name one main method of promoting sales. | Advertising. |
| 22. State another method of promoting sales apart from advertising. | Promotion. |
| 23. What method of promoting sales involves maintaining company reputation? | Public relations. |
| 24. What method of promoting sales uses discounts or special offers? | Sales promotion. |
| 25. What method of promoting sales involves salespeople explaining products? | Personal selling. |
| 26. What is the main function of advertising? | To provide information about goods or services. |
| 27. Name one detail advertising provides. | What a product looks like. |
| 28. Give another detail advertising provides. | How much the product costs. |
| 29. State one way advertising helps customers. | It informs them how to use a product. |
| 30. How many main functions of advertising are there? | Seven. |
| 31. What is promotion? | A way of spreading information about a brand, company, goods, or services. |
| 32. What are trading stamps? | Paper coupons given to customers in return for loyalty. |
| 33. How are trading stamps used? | Stuck into a book and exchanged for goods. |
| 34. What is a coupon? | A voucher that allows buyers to claim a discount. |
| 35. Give an example of where coupons may be given. | At a petrol station. |
| 36. What do coupons encourage? | Loyalty and repeat purchases. |
| 37. What are loyalty points? | Rewards accumulated based on the amount spent. |
| 38. How are loyalty points usually recorded today? | Using electronic loyalty cards. |
| 39. What information can companies record with loyalty cards? | When, where, what, and how often customers buy. |
| 41. State one type of business that offers loyalty points. | Airlines. |
| 42. What is the role of public relations? | Managing the flow of information between an organisation and the public. |
| 43. Why is public relations important? | To build the reputation of a company and its brands. |
| 44. What is personal selling? | Salespeople interacting directly with customers to explain products. |
| 45. Give one advantage of personal selling. | Customers get detailed explanations of how a product works. |
| 46. Which method of promoting sales involves face-to-face communication? | Personal selling. |
| 47. Which method of promoting sales is most effective for building long-term reputation? | Public relations. |
| 48. Which method of promoting sales directly influences customer loyalty? | Loyalty points. |
| 49. Which method of promoting sales is most common in supermarkets? | Coupons and discounts. |
| 50. Which method of promoting sales involves mass communication? | Advertising. |
| 51. Give one disadvantage of packaging in relation to the environment. | It increases waste. |
| 53. What is one role of packaging in transportation? | Protecting goods from damage. |
| 54. How does packaging support branding? | It makes the product visually recognisable. |
| 57. Give one example of sales promotion apart from coupons. | Trading stamps. |
| 58. How can advertising help launch a new product? | By providing key information to the market. |
| 59. How do loyalty cards benefit companies? | They collect data on consumer purchasing habits. |
| 60. How does sales promotion differ from advertising? | Sales promotion offers immediate incentives, while advertising provides information. |
Created by:
user-1953087