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Persuasive Devices

Text based and Visual Techniques of Persuasion

TermDefinition
Analogy A detailed comparison between two things to explain an idea.
Anecdote A short personal story to help the reader connect.
Emotive language Words that make the reader feel something.
Ethos When the writer shows they are trustworthy or an expert.
Evidence Facts, statistics, or research that support a point.
Expert opinion A quote or idea from someone who knows a lot about the topic
Direct Address Talking straight to the reader using “you.”
Hyperbole Making something sound bigger or more extreme than it really is.
Inclusive language Using words like “we” or “our” to include the audience.
Logos When a writer uses clear reasons and facts to prove a point.
Metaphor A direct comparison - saying something is something else to make a point.
Pathos When a writer uses emotion to persuade.
Pun A funny play on words.
Repetition Saying something again and again for effect.
Rhetorical question A question that is asked to make a point, not to get an answer. It’s often used to make the listener think or to emphasise something.
Simile A comparison using “like” or “as.”
Tricolon Using three ideas in a row to make a point stronger.
Created by: user-1972916
Popular English Vocabulary sets

 

 



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