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103 business
ch 1-10
| Question | Answer |
|---|---|
| Which of the statements below represents a specific goal | I will get an entry level position, in a reputable salon after graduation |
| Measurable goals will help you get organized and | track your progress |
| Is this something I can commit to? Is a question that would be asked when determining if a goal is | achievable |
| A realistic goal is one that | you believe can be accomplished |
| I will get a job within the next 60 days is an example of a | timely goal |
| Pareto's principle is called the | 80/20 rule |
| Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an ex. of | upselling |
| Which of the following time periods identifies the consideration for a long-range goal | 5 years |
| All of the following actions describe how to create a plan to achieve your goals EXCEPT | Avoid alternate plans |
| Which of these descriptions is NOT a guideline to be used when creating a resume | provide atleast 8 pages of information |
| The item that offers an employer a brief summary of why you would like to be employed at the salon and what qualities you would bring to salon is called | cover letter |
| A collection of your creative work and documents to show potential clients or employers is called | portfolio |
| During a job interview, it is very important to | stay calm and be yourself |
| Before an interview begins, you might be asked to fill out an | application |
| Which of the following statements describes what you should do if you are asked a question that seems discriminatory | politely decline to answer |
| All of the following descriptions apply to an independent salon EXCEPT | uses a set business plan provided by a parent company |
| The renting of a space, suite or booth by an individual salon professional on a monthly basis is referred to as a | independent contractor |
| Of the items listed below which one is NOT considered a benefit | Salary |
| Paid holidays, bonuses and insurance are all examples of | job benefits |
| Insurance benefits might include all of the following EXCEPT | car insurance |
| Dependability, as a work principle, can be described as | showing up on time and ready to work |
| Passion, as a work principle, can be described as | showing that you love what you do |
| The most important relationships you form at the beginning of your career are those that develop | within the salon |
| Networking provides all of the following benefits EXCEPT | contacts create difficult situations that turn into a real problem |
| Which of the following descriptions would be considered a key to successful client relationships | teach the client how to maintain their look at home |
| If you are going to be absent or have vacation time, you would take all the following steps EXCEPT | avoid telling the client |
| When handling a client complaint, you can turn a negative experience into a positive one by | restating back to the client what you heard |
| Which of the following characteristics will contribute to career success | respecting knowledge of others |
| Important information about the client, combined with the financial value of a client, is referred to as the | client factor |
| A client profile is a composite of market statistics that can be used to identify the general characteristics of individuals | w/ in that market |
| According to statistics, how often does the average loyal client visit a salon | every 6 weeks |
| Industry statistics indicate that satisfied clients will usually refer how many new clients | 3 |
| Adding the client's service total and retail total for one visit will achieve which of the following results | average ticket |
| Turning a $30 ticket into a $40 ticket is an example of | upselling |
| Which of the following descriptions identifies the meaning of clientele | persons who make habitual use of the services of another person |
| A category title for tracking and overseeing clientele-building strategies is CRM which stands for | Client Relations Management |
| Which of the following concepts involves converting new clients to return clients | client retention |
| If all of your appointment times have been scheduled w/ clients for a given day, the term to describe this is a | full book |
| An effective strategy to ensure a return visit from a client is to | provide exceptional service |
| Which of the following descriptions is NO a best practice strategy for building a clientele | client factor |
| The act of a highly satisfied client directing another person to see you for professional services is called a | referral |
| For salon professionals just starting out, the most common and immediate source of referrals is | word-of-mouth |
| Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example of | upselling |
| A major component of the referral process is ensuring positive | word of mouth |
| A client retention strategy that involves clients booking a future appointment before leaving the salon during a current visit is known as | prebooking |
| Which method is probably the most effective way to build your clientele | word of mouth advertising |
| Beverages, food, magazines and umbrella stands in the salon are examples of | comforts |
| The salon exterior, decor, music sounds, air and ventilation are all elements of | ambiance |
| A personalized approach is also referred to as | chairside manner |
| Which of the following actions would represent taking the team approach | offer guests something to drink while they are waiting |
| All of the following are the ways to demonstrate your personalized approach EXCEPT | chatting w/ other designers during a salon service |
| What is meant by the term consistency | things happen in a uniform way |
| Which of the following concepts creates a harmonious and predictable environment | synergy |
| Which of the following is NOT a necessary element for ensuring staff synergy | lack of procedures |
| When staff members take individual initiative to stay on top of things and to pay attention to detail, they are practicing which of the following skills | with-it-ness |
| Placing aromatic soaps and lotions in restrooms is an example of which of the following principles | little things make a big difference |
| Which of the following terms refers to all money owed | liabilities |
| Net worth is calculated by subtracting liabilities from which of the following | assets |
| An important aspect to remember when managing the financial operations of a salon is to | create a budget |
| The money in your checking and savings accounts, IRAs, stocks and bonds are all considered to be your total | assets |
| An example of a liability on your financial statement would be | money you owe on a credit card |
| The type of business ownership in which 2 or more persons share all costs of opening, operating and maintaining the business is a | partnership |
| Which of the following business types is owned by the shareholders and formed under legal guidelines | corporation |
| Location is the most important factor in | opening a salon business |
| An efficient working space for each salon professional is | 120-150 sq feet |
| To be granted future loans, it is important to pay loans on time and avoid | default |
| Which type of insurance protects the salon owner from financial loss due to an employee's negligence | malpractice |
| Workers' Compensation insurance is needed to protect the | employee |
| U.S. Social Security and Canadian Pension taxes are planned saving/retirement funds, and the money is collected by the | U.S. and Canadian governments |
| Who must apply for a state sales tax permit before collecting taxes on products or services sold | salon owner |
| Renting or leasing a workstation from a building owner would represent which of the following situations | independent contractor |
| Which of the following items is reported to the IRS as employee income | tips received by an employee |
| What percentage of the total salon expenses generally represents compensation for the salon owner and employees | 50% |
| Which one of the following items is usually the largest expense in operating a salon | salaries or commissions |
| A sole proprietorship is a business owned by | one person |
| An operating agreement in which a business functions under a parent corporation in exchange for promotion, advertising and management is a | franchise |
| A form of operation in which an initial purchase fee plus a monthly service charge is paid to the parent corporation is called | a franchise |
| All of the following items are important factors to research in the process of salon planning EXCEPT | inaccessible parking |
| Compliance with all local, state/province and federal rules, regulations and laws is the responsibility of the | salon owner |
| A financial advisor who can tell you what a bank is likely to lend you, based on your net worth, is referred to as an | accountant |
| The ideal salon arrangement has an efficient traffic pattern providing | the least steps for the client and salon professional to travel |
| A rental agreement is known as a | lease |
| The type of insurance that helps cover the costs of any salon equipment or the physical location itself in case of a fire or theft is known as premise or | property insurance |
| The tax based on the profits (earnings) of a business is known as | income tax |
| all payments received from clients for services and home care products purchased is known as | income |
| It is wise to keep all records of daily sales and services for | 5-7 years |
| What is the best form of advertising | word-of-mouth |
| Before a salon owner can hire employees, they need to apply for a | Federal Employer Identification Number |
| A set income given to an employee on a weekly or monthly basis is know as | salary |
| Earning additional payment based on the number of clients a salon professional brings into the salon is what type of compensation | salary plus commission |
| Which form of advertising involves sending postcards or flyers to prospective clients | direct mail advertising |
| Products purchased by the salon owner for use during client services and for retailing are known as stock in quantity or | inventory |
| procedures in the salon that ensure all products are accounted for is known as | inventory control |
| In many cases, the first person to greet a client as they arrive is the | receptionist |
| When handling a phone call, always | maintain self control |
| The salon professional's name, client's name, scheduled service, date and client's phone number should all be included in the | appointment book |
| The determination on whether a specific product should be continued as a retail item is based on the number of | turnovers |
| The term given for selling products for client home care is | retailing |
| Successful salons are those whose staff members are effectively recommending their services and a quality line for retail by doing all of the following EXCEPT | making negative comments |
| Features of a product are its characteristics, which might include | size of container |
| The following are all benefits of a product EXCEPT | aromatic ingredients |
| Which buyer type is open-minded and willing to take a chance on new products without hesitation | ready |
| Which buyer wants to know all of the facts about the product and thinks carefully about buying, without much regard for who else likes or uses the product | logical |
| The emotional buyer bases his or her purchases on | personal reasons |
| Which buyer type wants to save money at all costs and is not as interested in quality of product as price | bargain |
| Which type of buyer puts up a struggle and has a strong desire to debate with you | stubborn |
| Which of the following is perhaps the easiest buyer motivation to recognize in the salon | need |
Created by:
cmcclure000