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D644 Law
Foundations of Strategic Communication - Section 2: Lesson 3
| Question | Answer |
|---|---|
| FTC | Federal Trade Commission - They protect consumers and promotes fair competition. They regulate advertising practices, prevent unfair business practices, and enforce consumer privacy and data use. |
| FCC | Federal Communications Commission - They regulate interstate and international communications by radio, TV, wire, satellite, and cable in the U.S. They monitor false or misleading ads, and regulate advertising limits during children programming. |
| FDA | Food and Drug Administration - They ensure the safety and accuracy of food, drugs, medical devices, and cosmetics. They regulate drug and food advertising, require disclosure of side effects, and nutritional info, while also approving medications. |
| SEC | Securities and Exchange Commission - Oversees the U.S. financial markets and protects investors by regulating advertising on investment products (stocks/mutual funds), ensuring truthful financial disclosures, and prosecuting fraud/insider training. |
| Defamation | It is the act of making false statements that damage someone’s reputation. Not protected speech under the First Amendment. |
| Libel | Written or published defamation. |
| Slander | Spoken defamation. |
| Copyright Law | Protects original works of authorship that are fixed in a tangible form (e.g., written, recorded, painted). It does not protect ideas, only the expression of those ideas. |
| Copyright Infringement | Proven in two ways: 1. Access: Show that the alleged infringer had access to your work. 2. Substantial Similarity: Show that their work is significantly similar to yours in both detailed parts and as a whole. |
| Trademark | A trademark is anything that distinguishes the source of a product or service — such as a brand name, logo, slogan, color, sound, smell, or even a store layout. |
| Trademark vs Copyright | Trademark protects brand identity — names, logos, slogans. Copyright protects original creative works — books, music, artwork, etc., once they are fixed in a tangible form. |