Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Term 3 Marketing
Market, Marketing Mix, Marketing Activities & Consumer Behavior
| Question | Answer |
|---|---|
| What is a market? | A market is any situation where buyers and sellers come into contact examples include street markets supermarkets newspaper sellers and taxi firms. |
| What is marketing? | Identifying and anticipating customer requirements in order to meet these requirements and make a profit. |
| What does it mean by identifying? | Finding out what customer wants when where how many and what price they are willing to pay. |
| What does it mean by anticipating? | Predicting future customer requirements. |
| What does it mean by discovering customer requirements? | Finding out what specific products customers are looking for and the features involved. |
| What does it mean by meeting these requirements? | Responding to customer requirements by giving customers what they want. |
| What does it mean by making a profit? | Marketing activities such as market research will enable a business to predict whether it will make a profit and how big the profit will be. |
| What does it mean by niche marketing? | To offer and sell products to a smaller segment of a wider market it consists of specific groups of customers with specialist taste and needs. For example, suggesting food tea drinkers who are a part of a larger market. |
| What does it mean by mass marketing? | To offering cell products to everyone who makes up a market for example providing a single type of tea which is of interest to all tea drinkers. |
| What are the four marketing activities? | Finding out about buyers and their buying behaviour Advertising goods and services in an appealing and accessible way Distributing the product Selling the act of persuading someone to buy. |
| What is market research? | This means he carefully gather and analyse data about a market for a particular goods and services |
| What is consumer behaviour? | This concerns the factors that influence customers to buy one product instead of another and how this might change over time questions include why customers make a purchase how and where customers make the purchase. |
| What is pricing? | Determining the price level for a new and existing products making decisions would include the cost of producing whether goods need to be sold at a certain price to maximum sales or profits the state of the economy and competitors. |
| What is packaging? | My first of the materials use the pack and protect goods the corners and logos used on the packaging can help promote the brand's image. |
| What is branding? | A unique consistent and will recognise image for a product or a set of products. |
| What is advertising? | A means of communication with the buyers of a product usually paid for by the firm offering the goods or services different ways include through television radio websites social media. |
| What is distribution? | The movement of goods from a source through a distribution channel so that the goods rich consumers or users. |
| What is the marketing mix? | This relates to the four key decisions that must be taken in the Effective marketing of a product it's called the 4 P's Product Price Promotion Place |
| What is the product? | What is being sold features include shape design colour and size. |
| What are the steps in the product life cycle? | Introduction growth maturity and decline. |
| What is the place? | Supply or distribution makes products available to customers where and when they want them place decisions are when you decide how products should pass from the manufacturer to the final customers. |
| What is promotion? | reference two ways of spreading information about a product brand or company. |
| What are channels of distribution? | The means by which organisation and its customers are brought together at a particular place and time to buy and sell goods example from the manufacturers to the wholesalers to the retailers. |
Created by:
user-1953087