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QuestionAnswer
Global marketing Potential to rapidly grow company but need to be careful not to offend or break decency laws. Sometimes expected food packaging expected to show images of contents - Japan it has to be the same size Internet
Internet for global marketing Even small companies can operate internationally now - not just large companies with offices in foreign countries
Digital 'cookies' Packets of data so websites store consumer info for personalised ads - 'retargeted marketing' when of products you looked at earlier
Introduction phase marketing Wide range
Growth phase marketing Pros over competitors - specialist magazines
Normal retail price Double cost price - retail outlet overheads like rent, as well as profit
Viral marketing Process of passing a marketing message from one person to many others using social media
Designer-maker Both makes and designs products
Entrepreneur Person with initiative who invests capital in a project or idea
Sections of a design report Executive summary, intro (including context, design problem, idea selection), conclusion (describes selected design and how well meets spec, and how testing went
Technical reports Results of tests, market research, product reviews, etc. Clear English and correct technical terms.
Types of 2D drawing Orthographic projection (front elevation, plan, and end elevations) - standardised worldwide. Sectional drawings - internal, hidden details along cutting plane
Types of 3D drawing Isometric (typically using a crate to construct) either freehand or using 30/60 set square. One-point perspective - also crate if needed Thick/thin line technique - external edges often bold and thick and internal lines thin
Mixed media Pencil + fine line pen (fine details), marker, watercolour (for large areas)
Texture rendering Fine line pen to look like specific materials e.g. wood grain, cross hatching, stippling
Created by: Pyrogearos2
 

 



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