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Market research

Market research methods

TermDefinition
market research badanie rynku
survey badanie, sondaż, ankieta
launch wprowadzić produkt na rynek
focus group grupa fokusowa (metoda badań jakościowych), grupa dyskusyjna
in-depth dogłębny
sample próbka
target cel / docelowy
quantitative ilościowy
gauge mierzyć, szacować, oceniać, określać
qualitative jakościowy
gather information gromadzić, zbierać informacje
viable opłacalny / wykonalny, realny
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