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LVMH Course
| Question | Answer |
|---|---|
| What are the main rules to follow when it comes to customer experience? | - customer first - connection with customers - brand consitency |
| .Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs | agree |
| 3. According to Anne Michaut, select key principles of Luxury | - have a range of consumption motivations. - tend to express their values through the brands they select. - |
| Brands can deliver higher perceived value to their customers by expressing their own values | - Quality beyond aesthetic - legacy beyond desire - emotion beyond emotion - creativity beyond trends |
| 3. According to Anne Michaut, select key principles of Luxury pt2? | Brands personal branding tools as they project clear and strong values. - Brands can deliver higher perceived value to their customers own values |
| A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the biological system goals, economic system goals, and social system goals | true |
| LVMH committed to 30 years of sustainable first created 1992 Life 360 program | long-term success depends not only on the Group’s solid business model and profitable growth strategy, but also on its unwavering commitment to creativity, excellence, and our environmental impact and corporate citizenship |
| which of the following are part of LVMH”S Life 360 program | Protect Biodiversity, fight climate Change, Foster Creative Circularity, Implement Traceability and Transparency |
| How is Sephora reducing CO2 impacts? | By using renewable energy products, reducing the packaging, promoting Good for sustainable product selection |
| Since it was opened in 2014, the Fondation Louis Vuitton has welcomed | Nearly 11 million visitors |
| The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible | true |
| How can you help your (future) organization harness diversity in a way that promotes greater inclusion? | all of the above( being aware that out-group bias exists and we are all prone to it, being open to diffenrence and learning helps counteract exclusion, acting as an ally when you see inequality or exclusion |
| The goal of the IME (Institut des Métiers d'Excellence) is to | Transmit Savor-fair |
| According to Victoria Reynolds, responsible sourcing at Tiffany & Co. means | Supporting human rights, fair labor and environmental conservation |
| At Marc Jacobs, Leather Good products take ... from final prototypes to being ready for clients to purchase and enjoy. | 9 months |
| According to Dana Naberezny, to boost innovation, you need to create an environment, process and therefore a culture where people have trust and the resources to ideate. | agree |
| What fields are included in the ASCEND framework presented by Thomaï Serdari which organizes the understanding of creativity? | Engineering, science, arts, design |
| At Louis Vuitton, what does every design project start with? | researching |
| At Hublot, what are the three functions a watchmaker holds | draftmakers, artist and craftsman |
| traditional marketing, brands are defined by their positioning | brand dna comes from heritage |
| for key points for Dior brand | sihouette, provocation, glamor, and femininity |
| Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers. | reflect strong values and commitment deliver strategies alligned with the DNA of the brand activate omnichannel plans |
| According to Sage from Tiffany & Co., synchronization and close partnership across functions is essential to deliver a clear message to clients and consumers. | agree |
| According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to | engage coustomers and make the brand most desirable Champane brand |
| The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy | disagree |
| Brand Management always starts by understanding the brand, what makes it unique and relevant for customers. | agree |
| A brand DNA is based on...]] | Heritage and values |
| At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by.. | re-using existing materials re-using previous schemes in new incrarnation questioning materials and production technique |
| When talking about codes, a subtle signal could be | color print emblem shape |
| According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message. | agree |
| When it comes to retail, what objectives do Data and AI serve? | - automating tasks to improve customer satisfaction - optimizing the retail space - personalizing the customer experiences |
| According to Trent Power, the cost of acquiring a new Client is higher than the cost of retaining an existing one. | agree |
| According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include .. | - Blockchain - 3D - immersive experiences - Web3 - GenAI |
| A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH: | more than half of the employees worldwide |
| Sephora Champs-Elysées welcomes an average ... visitors per day, with a team of ... people working at the store. | -10 thousand visiters, 200 people |
| The client experience refers to the interaction between the client and the brand across multiple points of contact. | true |
| What are the main qualities to succeed as a store manager? | - you need to like people - insatiable curiosity - you need to be passionate - skills in storytelling |
| The Net Promoter Score indicates the probability of clients recommending a product, a brand or service. | agree |
| At Guerlain, what are the three pillars that create a connection with customers? | - store teams - customer programs - place and retail design |
| What are the main rules to follow when it comes to customer experience? | - customer first - connection with customers - brand consitency |
| Through the Living Soils Living Together program, Moët Hennessy wants to reduce by ... its water consumption worldwide by 2030. | 30% |
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