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chapters -6 to 8
business
| Question | Answer |
|---|---|
| a business plan is best described as a | game plan |
| when an entrepreneur establishes a blueprint for creating a new venture he prepares what | a business plan |
| in a context of a business plan a prospectus is view as what | a marketing document used to solicit investors monies |
| the primary outside users of a business plans are | investors and lenders |
| who will be most interested in a business plan | bankers * |
| experience has shown that an effective plan should be | short |
| a section of the business plan that describes the user benefit of the product or service and the type of market that exist | marketing plan |
| in a business plan the competion would be discuss in the | in the marketing plan |
| a firm's marketing mix consist of what | product, pricing promotion and distribution |
| in recent years the emphasis in us business has been on what | consumers |
| the market analysis section of the marketing plan should include | customers profile |
| the marketing plan should include | the competitors analysis |
| the description of potential customers i a target market is commonly called | customer profile |
| the basic instrument used to guide the researcher and the respondent when surveys are taken is shown as what | questionnaire |
| defined as a group of customers or potential customers who have purchasing power and unsatisfied need | market |
| a sole proprietor asume | a loss of the business |
| the most rudimentary form of business organization among small businesses are | sole proprietorship |
| define a partnership | a voluntary association of two or more persons to carry on , as co owners a business for profit |
| a corporation | is chatered under state law |
| which antities is liable for a corporation debt | the corporation itself |
| corporation are taxed as | partnerships |
| a business plan | is a selling document |
| a porly conceived business concept can be justified in what circustance | as long it is prove that strong market demand exist |
| a marketing philosophy that is the preffered approch for all businesses | consumer oriented |
| in order to concidereda market ,a group of customers must have what | purchasing power |
| the key to strong management in a new firm is | balance with each member having competence in at least one area |
| the disavantage of a sole proprietorship is | the lack of limits on personal liability |
| a corporate charter should be | in accord with state law |
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skyjess