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Entrepreneur: Unit 4
Entrepreneurship Unit 4: Target Markets
| Question | Answer |
|---|---|
| A local bakery is analyzing its market share. Which piece of information is essential for this calculation? | Total revenue of all bakeries in the area |
| True or False: A niche market caters to a broad range of customers. | False |
| True or False: “Experience the ultimate in comfort and style with our shoes.” is an example of a strong value proposition. | True |
| What scenario is most likely focused on the Total Addressable Market (TAM)? | A startup researching the entire potential market for its product |
| What is an example of a B2B transaction? | A bakery ordering flour from a supplier |
| If a company’s sales revenue is $500,000 and the total market sales revenue is $2,000,000, what is its market share? | 25% |
| A value proposition statement should primarily focus on: | How features meet the needs and desires of the target customer |
| A company specializing in luxury watches is most likely targeting which type of market? | Niche market |
| True or False: The Serviceable Available Market (SAM) represents the total potential customers for a product, regardless of a company’s reach. | False |
| A company’s value proposition statement should be: | Clear, concise, and easy to understand |
| Emerging markets are characterized by: | Economies experiencing rapid growth and industrialization |
| A company has a market share of 25%. This means: | It earns 25% of the total sales revenue in its market. |
| What is a benefit of market segmentation? | More effective communication with customers |
| To increase its Serviceable Available Market (SAM), a company might consider: | Expanding into a new geographic area |
| True or False: A strong value proposition statement can help a business attract its ideal customers. | True |