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Entrepreneur: Unit 4

Entrepreneurship Unit 4: Target Markets

QuestionAnswer
A local bakery is analyzing its market share. Which piece of information is essential for this calculation? Total revenue of all bakeries in the area
True or False: A niche market caters to a broad range of customers. False
True or False: “Experience the ultimate in comfort and style with our shoes.” is an example of a strong value proposition. True
What scenario is most likely focused on the Total Addressable Market (TAM)? A startup researching the entire potential market for its product
What is an example of a B2B transaction? A bakery ordering flour from a supplier
If a company’s sales revenue is $500,000 and the total market sales revenue is $2,000,000, what is its market share? 25%
A value proposition statement should primarily focus on: How features meet the needs and desires of the target customer
A company specializing in luxury watches is most likely targeting which type of market? Niche market
True or False: The Serviceable Available Market (SAM) represents the total potential customers for a product, regardless of a company’s reach. False
A company’s value proposition statement should be: Clear, concise, and easy to understand
Emerging markets are characterized by: Economies experiencing rapid growth and industrialization
A company has a market share of 25%. This means: It earns 25% of the total sales revenue in its market.
What is a benefit of market segmentation? More effective communication with customers
To increase its Serviceable Available Market (SAM), a company might consider: Expanding into a new geographic area
True or False: A strong value proposition statement can help a business attract its ideal customers. True
Created by: user-1774101
 

 



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