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Retail Marketing

Modules 2

QuestionAnswer
With respect to retailing, which of the following best defines variety The number of merchandise categories a retailer offers
Which of the following statements is true about warehouse clubs? Warehouse clubs typically have low inventory holding costs.
What type of retailer is Kohl's considered to be? Department store
Which of the following is a first-tier department store? Nordstrom
Best Buy is a category specialist for the electronics industry. This means the stores offer a narrow but deep assortment of merchandise.
Due to the ________ of services, service retailers like Six Flags, Delta, and Applebee's restaurants, sometimes find it difficult to match supply and demand. perishability
Mason's is an apparel store that also offers online shopping apart from its stores. Therefore, Mason's is a(n) multichannel retailer.
What best describes using all of the retailer's shopping channels to create a seamless and synchronized customer experience Omnichannel retailing
Which of the following is not an advantage of Internet retailing over store retailing? can offer increased security in payment transactions
Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because various channels demand various skills and unique resources.
Retail format the nature of the retailers’ operations-its retail mix that used to satisfy the needs of its target market
The United States, Canada, and Mexico have developed a classification scheme to collect data on business activity in each country North American Industry Classification System (NAICS),
Varity (also called breadth) is the number of merchandise categories a retailer offers.
Created by: agordon93
 

 



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