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Marketing on Interne

Network Effects/ Online social network

QuestionAnswer
According to the Metcalfe's Law, the value of a network increases at about the same speed as the total number of nodes in the network. false
What connects the information available on the Internet to each other? Hyperlinks
The Google website provides a jumping board for many other websites. It also receives a lot of incoming links from other websites. Google can be considered which part of the bowtie shaped Web? Core sites
According to network effect, the value of a product increases as The number of people use the product
Mary's close social network consists of 10 individuals (including Mary herself). How many total possible non-directional connections can exist in that network? 45
If the actual number of connections in Mary's network above is 9, what is the clustering coefficient for her network? 0.2
Which of the following is a weakness of a high-clustering network? It does not reach very far.
For a company who wants to let as many people know about its products as possible, it should choose a network with a _______ clustering coefficient. low
From a network perspective, why was it a smart idea for Facebook to first expand among college students? Because college students are more highly connected and represent a relatively high-clustering network.
According to the HBR article we read this week, the multi-homing factor refers to which of the following? Do consumers have multiple close friends on the network?
Created by: agordon93
 

 



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